Post-Stay Feedback WhatsApp Templates
A post-stay feedback message asks a departing guest one question about their stay, in the chat they already have open, where replying costs a single tap. Ask one question, not a survey: a WhatsApp rating request gets a reply from a large share of guests, and a ten-question form gets a reply from almost none. The rule that matters most is what you do with the answer — a happy guest gets invited to review publicly, and an unhappy one gets a private conversation with a human before they ever reach a review site.
Meta billing category
Templates on this page are typically approved as Utility, billed at ~₹0.115 per message (India).
Transactional — tied to an order, account, or appointment the customer already has. Cheapest category. Adding promotional lines risks Meta reclassifying it as Marketing at ~7.5x the cost.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. The one question
Thank you for staying with us, {{name}}. 🙏 One question, one tap — how was your stay at {{hotel_name}}? 5️⃣ Excellent 4️⃣ Good 3️⃣ Okay 2️⃣ Disappointing 1️⃣ Something went wrong Your reply goes straight to {{manager_name}}, the manager. Nobody else sees it.
Best for: The morning after check-out. One question is the entire design — a survey link here gets ignored.
2. Happy guest — invite a public review
That means a lot, {{name}} — thank you. 💛 Would you put it where other travellers can see it? It genuinely changes which hotel a family picks: {{review_link}} 30 seconds, and no obligation at all. Either way, we hope to see you back at {{hotel_name}}.
Best for: Only guests who rated 4 or 5. Never incentivise a public review — most platforms prohibit it, and it is dishonest anyway.
3. Unhappy guest — route to a human
Hi {{name}}, thank you for being honest — and I am sorry. 🙏 I am {{manager_name}}, the manager at {{hotel_name}}. Tell me what went wrong and I will look into it myself. Reply here, or call me on {{manager_phone}}. No forms, no ticket number, no call centre. Just me.
Best for: Automatic on any rating of 1–3. This is the message that keeps a bad night off a public review site — by actually fixing it.
4. One specific thing
Hi {{name}}, one quick thing about your stay at {{hotel_name}}. We changed {{recent_change}} last month, and we are honestly not sure it landed. Did you notice it? Reply YES or NO, or tell us in a line. That is the whole question. Thank you.
Best for: Testing a real change — new breakfast, new mattresses. Ask about the thing you changed, not about everything.
5. Gentle nudge (one only)
Hi {{name}}, we asked how your stay at {{hotel_name}} went and did not hear back — completely fine if you would rather not. If you have five seconds: reply with a number, 1 to 5. And if silence means something went wrong, we would genuinely rather know. Either way, thank you for staying with us.
Best for: Three days after the first ask, and then stop. A second nudge is a survey; a third is harassment.
What each variable means
These 6 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{name}} | The customer's first name. |
{{hotel_name}} | Name of the property, as the guest booked it. |
{{manager_name}} | Replace with the manager name for this message. |
{{review_link}} | Replace with the review link for this message. |
{{manager_phone}} | Replace with the manager phone for this message. |
{{recent_change}} | Replace with the recent change for this message. |
Frequently asked questions
Why ask one question instead of a proper survey?
Because a survey link is a second app, a second load, and a second decision — and a departing guest is on a train or in an airport queue. A single number, replied in-chat, costs the guest one tap and gets you the one signal that actually drives action: was this good or was it not. If you need detail, ask for it in the follow-up to the guests who answered — you will get far more of it than a form would ever have collected.
Should a bad rating be routed to a public review site?
Absolutely not, and doing so is a genuinely bad idea for the guest as much as for you. A guest who had a poor night wants it acknowledged and fixed, which a review site cannot do. Route a 1–3 rating to a named human with a phone number, and route only 4s and 5s to a public review invitation — that is honest, it is what good hotels have always done, and it produces both a repaired guest and a truer review page.
Is a feedback request Utility or Marketing?
Utility, provided it stays a feedback request — it concerns a stay the guest has completed, so it costs roughly ₹0.115 per message in India rather than about ₹0.8631. Attaching a "book again with 20% off" line to it makes it promotional, and Meta may then reclassify it as Marketing at ~7.5x. Send the offer separately, and only to guests who told you they were happy.
Related template sets
- Hotel Booking Confirmation WhatsApp TemplatesA hotel booking confirmation is the message that tells a guest their room is held — with the booking reference, the dates, the room type, the number of guests, and the property's phone number. WhatsApp beats email for this because a confirmation buried in an inbox is useless at a reception desk at 11 pm with no data pack; a WhatsApp thread is right there, offline, in the chat the guest already has open. Send it within seconds of the booking, and send it again the day before arrival.
- Hotel Check-In Reminder WhatsApp TemplatesA hotel check-in reminder is the message sent the day before arrival with the check-in time, the address, what ID to carry, and anything still outstanding. It exists because most problems at a front desk were entirely preventable the previous evening — a wrong date, a missing ID, an unpaid balance, an arrival at 2 am that nobody told the night manager about. WhatsApp is where a guest already in transit will actually read it, and where they can reply in one line.
- Customer Feedback Request WhatsApp TemplatesA feedback request asks the customer to rate their purchase or experience, right inside WhatsApp where replying takes one tap. Feedback requests on WhatsApp see 30–40% response rates versus low single digits for email surveys — and an unhappy reply lands with you privately instead of as a public one-star review.
- Holiday Package Offer WhatsApp TemplatesA holiday package offer is a promotional message presenting a trip — the destination, the nights, what is included, and the real price — to customers who opted in to hear from you. It is the one message in travel that is unambiguously Marketing, and it is also where most travel agencies lose trust, by inventing countdowns and "only 2 seats left" lines that are not true. Sell on the actual offer: what is included, what is not, and what it genuinely costs.
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