Everything you need to sell on WhatsApp
Selling on WhatsApp takes more than a catalog. A real WhatsApp ecommerce platform gives you the whole stack in one place — the storefront, the checkout, the marketing, the CRM and the automation — so a buyer can go from discovery to a paid order without ever leaving the chat, and you never stitch three tools together to make it work.
The full store, in one app
Each piece is a real WatEase surface, and they share one backend — so an order taken in chat is the same record your marketing, CRM and invoicing all work from.
Product catalog & storefront
Publish a product catalog and a shareable storefront link that opens straight into a WhatsApp conversation — put it in a bio, an ad, a broadcast or a QR code, no separate website required.
In-chat UPI checkout + GST invoicing
Buyers pay inside the thread with in-chat UPI checkout (Razorpay / PhonePe / Paytm) — no redirect, no "DM us to pay". A GST-compliant invoice is raised automatically the moment payment succeeds.
Segmented broadcasts & marketing
Bring buyers back with segmented broadcasts and campaigns — target by behaviour and history instead of blasting one list — so marketing drives repeat orders, not just reach.
Unified CRM / customer 360
Every conversation, order and payment lands in one CRM with a full customer-360 view — so you know each buyer's history and your team never starts a chat blind.
Automation & abandoned-cart recovery
No-code automation journeys handle the follow-ups — welcome flows, order updates, and abandoned-cart recovery that nudges a stalled buyer back to checkout without manual work.
AI that answers and takes orders
An AI agent answers product questions and takes the whole order — assembling the cart and guiding the buyer to in-chat UPI checkout — with a human able to step in from the shared inbox at any point.
Catalog, checkout, broadcasts, CRM, automation and AI order-taking are available today on the paid plans; the AI marketing engine (budget optimiser) is in early access on the Pro plan as of June 2026.
One platform, one loop — from first message to repeat order
The reason to run the store on one platform is the loop. When the catalog, checkout, marketing and CRM live in one app, the order a customer places today becomes the segment you broadcast to next week and the customer-360 record your AI agent reads on the next chat. Stitch those across three tools and the loop breaks; on WatEase it closes by itself.
One platform: catalog → checkout → marketing → repeat
A buyer discovers a product in the catalog, checks out with UPI in the same thread, gets a GST invoice, then re-enters through a segmented broadcast or an abandoned-cart nudge — and the CRM remembers all of it. That is a store, not a chat window.
Built for India
WatEase runs on the units Indian sellers work in: UPI-native checkout (Razorpay / PhonePe / Paytm), GST-compliant invoices, INR pricing, and Meta conversation costs in rupees at 0% markup while many competitors add 20–25%. Sending is quality-rating-aware so an aggressive broadcast never burns your number, consent is DPDPA 2023-aligned, and data sits in ap-south-1 (Mumbai). It runs on the official WhatsApp Business API, and you can start on a 15-day free trial with no card. For the deeper explainer on conversation pricing and the Business API vs App decision, read the complete WhatsApp commerce in India guide.
Frequently asked questions
What is a WhatsApp ecommerce platform?
A WhatsApp ecommerce platform is software that lets you run a whole online store inside WhatsApp — not just chat with customers. The complete ones give you a product catalog and shareable storefront, in-chat checkout so a buyer pays without leaving the conversation, marketing and broadcasts to bring people back, a CRM to keep every customer's history, and automation to follow up. WatEase is built this way for India: a customer can discover a product, order it, and pay by UPI inside one WhatsApp thread, and you get a GST invoice at the end — all on the official WhatsApp Business API.
Can I run my whole store on WhatsApp?
Yes. With WatEase the full commerce loop lives on WhatsApp: you publish a catalog and a shareable storefront link, buyers browse and assemble a cart in chat, they pay by in-chat UPI checkout, and you raise a GST invoice automatically. Around that sit segmented broadcasts and marketing to drive repeat orders, a unified CRM / customer-360 so you know each buyer, and automation journeys — including abandoned-cart recovery — that follow up without manual work. An AI agent can even answer product questions and take the order for you. It is a real store, not a broadcast list.
How do customers pay?
Customers pay inside the WhatsApp thread — in-chat UPI checkout backed by Razorpay, PhonePe or Paytm — so there is no redirect to a separate website or a "DM us to pay" step. The moment the payment succeeds, WatEase raises a GST-compliant invoice. Because checkout is native to the conversation, the same thread that answered the customer's question also collects the money, which is what makes it a WhatsApp store rather than a chat window bolted onto a payment link.
Do I need a separate website?
No. The shareable storefront and catalog live on WhatsApp, so you can start selling without building or maintaining a website. Your storefront link works in a bio, an ad, a broadcast or a QR code, and every click lands in a WhatsApp conversation that can end in a paid order. If you already have a website you can keep it and use WatEase as your WhatsApp sales channel — but you do not need one to run the store.
How is this different from just WhatsApp commerce?
WhatsApp commerce is the broad idea of selling over WhatsApp — the concept, the Business API, the pricing model. A WhatsApp ecommerce platform is the actual product you run the store on: WatEase gives you the catalog, checkout, marketing, CRM and automation as one app rather than pieces you assemble. This page is the platform; if you want the deeper explainer of how WhatsApp commerce works in India — Business API vs App, conversation pricing, compliance — read the complete WhatsApp commerce in India guide.
How much does a WhatsApp ecommerce platform cost in India?
WatEase starts on the Growth plan at ₹1,999/month for the full commerce + messaging stack with 0% markup on WhatsApp messages — Meta conversation charges pass through at cost while many competitors add 20–25%. The Pro plan at ₹3,999/month adds the richer AI (marketing engine, budget optimiser); enterprise controls sit on Enterprise. There is a 15-day free trial with no card required, and a free conversation cost calculator to estimate your monthly Meta bill in INR alongside the subscription.