Turn ad clicks into conversations you can close
A form fill goes cold; a WhatsApp chat stays warm. WatEase runs the full click-to-WhatsApp loop — launch the ad, capture every lead the instant they message, auto-qualify and route them, and tie closed revenue back to the exact campaign that started the chat.
Built for Indian businesses 🇮🇳 · Plans from ₹1,999/month · 0% markup on WhatsApp messages
Where the return on ad spend comes from
No invented ROI percentages — these are the mechanisms and the market facts behind them. Your numbers depend on your volume, and the dashboard measures each one.
500M+
WhatsApp users in India — Meta has cited India as WhatsApp’s largest market worldwide.
Source: Meta Newsroom200M+
People use the WhatsApp Business app every month worldwide, per Meta — the install base WhatsApp commerce and support build on.
Source: Meta Newsroom60M+
Micro, small and medium enterprises in India, per Ministry of MSME estimates and Udyam registrations.
Source: Ministry of MSMEFaster first response
A CTWA lead opens a live chat, and an instant auto-reply engages them in seconds — the buyer who messaged several businesses talks to whoever replied first.
If you receive 200 ad-driven enquiries a month and replying first converts even a few extra into orders, that is revenue won purely on response speed — the slow competitors never get a reply.
Higher-quality, pre-qualified leads
The qualifying flow filters out tyre-kickers before a rep spends time, so the sales team works the leads that can actually buy.
If qualification removes even a third of unqualified chats automatically, your reps spend that time on closeable leads instead — more closes from the same headcount.
Defensible ad budget
Because closed orders attribute to the originating campaign, you can shift spend toward the ads that produce paid orders and cut the ones that only produce clicks.
If two campaigns have the same cost-per-click but one produces twice the closed revenue, attribution tells you where the next rupee should go.
How it works
Launch the ad
Create a Click-to-WhatsApp campaign — WatEase orchestrates the Meta campaign, ad set, and creative with a WhatsApp call-to-action — or point any existing ad at your number.
Capture & qualify
When someone clicks and messages, the lead is captured instantly with its source ad attached, and a qualifying flow asks the few questions that matter (intent, budget, location) before a human ever steps in.
Route & close
The qualified lead lands in the right pipeline and rep’s inbox with full context. Closed orders are attributed back to the campaign so you know what your ad spend actually produced.
What you get
Click-to-WhatsApp campaigns
Launch and manage WhatsApp-CTA ads across Facebook and Instagram, then pause, resume, and sync them from one place.
Instant lead capture
Every inbound chat becomes a lead with the source ad, first message, and contact details captured automatically.
Auto-qualification
A no-code flow collects intent, budget, and location up front and scores the lead before it reaches a rep.
Spend-to-revenue attribution
Closed deals tie back to the originating campaign, so CTWA is judged on revenue, not clicks.
Frequently asked questions
What is a Click-to-WhatsApp ad?▼
It is a Facebook or Instagram ad whose call-to-action opens a WhatsApp chat with your business instead of a landing page. The person who clicks lands in a conversation, which WatEase captures as a lead with the source ad attached.
Do I need to manage the ad inside Meta Ads Manager?▼
You can. WatEase can also orchestrate the campaign, ad set, and creative for you and manage pause/resume/sync, so you run CTWA without living inside Ads Manager.
How are leads qualified without a salesperson?▼
A no-code qualifying flow asks the questions that matter — intent, budget, pincode — and scores or routes the lead before a human steps in, so reps only handle qualified conversations.
Can I see which ad produced a sale?▼
Yes. The originating campaign stays attached to the lead through to the closed order, so revenue attributes back to the exact ad — not just the click.
What return can I expect from lead generation on WhatsApp?▼
Through specific mechanisms rather than a single ROI number: faster first response; higher-quality, pre-qualified leads; defensible ad budget. If you receive 200 ad-driven enquiries a month and replying first converts even a few extra into orders, that is revenue won purely on response speed — the slow competitors never get a reply. WatEase publishes no invented ROI percentages — your numbers depend on your volume, and the dashboard measures each mechanism.
Go deeper
The capabilities behind this solution, and related jobs you can run on the same platform.
Related solutions
Capabilities and competitor comparisons reflect what we could verify as of June 2026.