What you actually get with WatEase

WatEase is the WhatsApp commerce platform purpose-built for India. One subscription gets you a hosted store that lives at your own subdomain (or your own domain), a multi-channel inbox that unifies WhatsApp, Facebook, Instagram, and email into a single thread per customer, a CRM with deal pipelines and task automation, an AI chatbot grounded in your catalog and support docs, and a marketing engine that runs broadcasts, drip campaigns, and abandoned-cart recovery flows. Pricing starts at ₹1,999/month (Growth) with 0% markup on WhatsApp messages; the Pro plan at ₹3,999/month unlocks advanced broadcasts, automation, and the AI agent.

Commerce: the WhatsApp store, end to end

Add products one at a time or bulk-import via CSV from your existing stack — Tally, Marg, Zoho Books, Shopify, or a Google Sheet. Each product carries variants, GST HSN codes, stock levels, and a short-link customers can paste into any chat. Checkout supports UPI deep-links (PhonePe, Google Pay, Paytm, BHIM), Razorpay cards and netbanking, and cash-on-delivery with Shiprocket-issued shipping labels. Every order produces a GST-compliant invoice that auto-delivers over WhatsApp; every shipment streams real-time status updates back to the buyer. Inventory decrements live across every channel — the same SKU is consistent on the WatEase store, the WhatsApp catalog, the Meta Shop, and your physical POS.

Inbox & CRM: every conversation in one place

The unified inbox merges customer messages from WhatsApp Business API, Facebook Messenger, Instagram DMs, Google Business Messages, and email into a single timeline. Tag conversations, route to specific agents or teams, set SLAs, and trigger automations off keywords or intent. The built-in CRM tracks every customer with a 360° view: order history, lifetime value, conversation transcripts, survey responses, and the deal pipeline they sit in. Sales teams can run quote-to-cash inside WhatsApp; support teams can see the full timeline before they reply. Custom fields, lead-scoring rules, and segment-based broadcasts all live in the same product — there is no second tool to bolt on.

AI agent: catalog-grounded, India-aware

The WatEase AI chatbot is grounded in your product catalog, your help docs, and your past support transcripts. It answers product questions in English and Hindi (Hinglish too), books appointments against your calendar, recommends SKUs based on browsing history, and escalates to a human the moment intent shifts to "I want to buy" or "I have a complaint". You set the tone of voice, the allowed topics, and the handoff rules. Every conversation is logged in the inbox so a human teammate can take over mid-thread without losing context.

Marketing automation: broadcasts, journeys, and recovery

Build broadcasts to segmented audiences with WhatsApp template messages — Marketing, Utility, Authentication, and Service categories are managed inline so you don't ping-pong between Meta Business Manager and our app. Drip campaigns trigger off lifecycle events (signup, first order, abandoned cart, 30-day silence) and run multi-step journeys with branching logic, A/B variants, and goal tracking. Coupon codes, loyalty points, referral rewards, and occasion-based campaigns (Diwali, Akshaya Tritiya, monsoon sales) all ship out of the box.

Built for Indian SMBs and operators

Pricing is in INR, the dashboard speaks English and Hindi, the invoicing engine knows GST inside-out (GSTR-1, GSTR-2A, e-invoice IRN, e-way bill), and customer data sits in ap-south-1 (Mumbai) in line with the DPDPA 2023. Razorpay, PhonePe, Paytm, and direct UPI handle payments. Shiprocket, Delhivery, and Bluedart cover shipping. Tally, Marg, Zoho, and the open WatEase webhook API keep your back office in sync. Whether you run a 5-person retail shop or a 500-store distributor network, the same product fits — the Growth plan at ₹1,999/month carries unlimited orders, unlimited products, and 0% markup on WhatsApp messages.

Where to next

• • See the full feature checklist on Features.
• • Compare plans side-by-side on Pricing.
• • Browse Integrations with payment, shipping, CRM, and analytics tools.
• • See how WatEase looks in your vertical on Industries.
• • Estimate WhatsApp conversation cost with the free cost calculator.