From product list to in-chat order
Meta's native WhatsApp catalog solves browsing; it doesn't solve selling. A customer can look at your products, but ordering, payment, invoicing, and follow-up still need a platform around the catalog. That's what WatEase adds — and because everything is one product, the catalog item the customer taps, the order they place, the UPI payment they make, and the invoice they receive are all linked to one customer record.
Products in the chat
Share single products or the full catalog as rich messages with photos and prices — customers browse without leaving WhatsApp.
Meta Commerce Manager sync
Your catalog stays consistent with Commerce Manager, so prices and items shown in chat match what you manage in WatEase.
Shareable storefront link
A hosted, mobile-first storefront generated from your catalog — share it on Instagram, QR codes, or Google Business and take orders via WhatsApp.
Catalog in campaigns
Attach products or the storefront to broadcasts and automation journeys, so a campaign ends in browsing and ordering, not just a read.
Order to UPI checkout
Customers order in conversation and pay by UPI deep link or payment link in the same chat — Razorpay, PhonePe, or Paytm under the hood.
GST invoice, automatically
Every paid order gets a GST-compliant invoice generated and delivered automatically — no manual billing after the sale.
How the catalog flow works on WatEase
You manage products in WatEase — names, photos, prices, variants — and catalog sync keeps Meta Commerce Manager consistent so product messages in chat always show current items and prices. From there the catalog reaches customers three ways: an agent or chatbot shares a product inside a conversation; a broadcast or automation journey attaches a product or the storefront link; or a customer scans your QR code or taps your bio link and lands on the hosted storefront, browses, and starts a WhatsApp chat to order. Restaurants share a menu the same way — the storefront works as a hosted menu with “order via WhatsApp” built in.
The order itself happens in conversation, and payment happens in the same chat — a UPI deep link or payment link the customer taps and pays, with a GST invoice generated automatically. That last mile is covered in depth on the WhatsApp payments page. Templates that carry products or order updates go through normal Meta approval — see the WhatsApp templates guide — and your WhatsApp Business Account needs to be in good standing for commerce features, which WatEase walks you through at setup.
How WatEase compares to other catalog approaches
As of June 2026, based on their public pages, most WhatsApp platforms in India — WATI, AiSensy, and others — support sharing catalog items in chat, and the free WhatsApp Business App has a basic built-in catalog suitable for very small sellers. The gap is usually after the browse: collecting the order, taking UPI payment in the same conversation, and issuing a GST invoice typically require separate tools or manual work. WatEase ships that end-to-end flow as one product. If you only need a static product list with no ordering, the free App may be enough; verify each vendor's current capabilities directly — this reflects what we could verify as of June 2026.
The catalog is one piece of WhatsApp commerce
Browsing converts when the rest of the stack is wired up: the commerce platform page covers storefront, orders, and inventory together; the automation page covers abandoned-cart recovery and order-status updates; and the broadcast software page covers campaigns that carry catalog items, and the WhatsApp marketing platform guide puts catalog, campaigns, and checkout together as one funnel. Plans and Meta conversation charges are on the pricing page.
Frequently asked questions
What is a WhatsApp catalog?
A WhatsApp catalog is your product list attached to your WhatsApp Business presence — items with photos, names, prices, and descriptions that customers can browse without leaving the chat. On the Business API, the catalog lives in Meta Commerce Manager and is shared into conversations as product messages. WatEase manages the catalog for you and adds what Meta alone doesn't: a shareable storefront link, an ordering flow, in-chat UPI payment, and a GST invoice at the end.
How do I share my catalog with customers on WhatsApp?
Three ways on WatEase: send individual products or the catalog inside any conversation; attach a product or catalog link to a broadcast campaign; or share your hosted storefront link anywhere — Instagram bio, QR code on the counter, Google Business profile — and let customers browse the full menu or product list, then tap through to order on WhatsApp.
What is catalog sync with Meta Commerce Manager?
Meta requires API catalogs to live in Commerce Manager. Catalog sync keeps your WatEase product list and the Commerce Manager catalog consistent, so you maintain products, prices, and stock in one place instead of updating two systems and shipping stale prices in chat. See the catalog sync glossary entry for the mechanics.
Can customers actually order and pay inside WhatsApp?
Yes. On WatEase the customer browses products, places an order in conversation, and pays through a UPI deep link or payment link in the same chat — backed by Razorpay, PhonePe, or Paytm. A GST-compliant invoice is generated automatically. The order, the payment, and the invoice are all tracked against the customer's profile in the built-in CRM.
Do I need a website to sell through a WhatsApp catalog?
No. The WatEase storefront is a hosted, mobile-first page generated from your catalog — customers browse it from a link and order via WhatsApp, no separate website, app, or developer needed. If you already have a website, the storefront and catalog work alongside it as the WhatsApp-native channel.