We built a completedistributed commerce system
A highly technical, research-oriented team of enterprise engineers who built scalable systems at Microsoft, Salesforce, Oracle, EMC, IBM, and Bank of America. We believe every Indian business deserves enterprise-grade commerce infrastructure — B2B wholesale, B2C retail, inventory, GST compliance, and automation — not just the ones that can afford it.
Our team has shipped products at
Built for scale, designed for India
We are a highly technical, research-oriented team with deep expertise in distributed systems, enterprise architecture, and scalable infrastructure. Our engineers spent years building mission-critical platforms at Microsoft, Salesforce, Oracle, EMC, IBM, and Bank of America — systems that processed billions of transactions, served millions of users, and operated with 99.99% uptime.
Then we looked at India. 63 million SMBs. Most struggling with fragmented tools — one app for inventory, another for billing, spreadsheets for accounts, WhatsApp for orders. Nothing talking to each other. No single source of truth.
So we built WatEase — a complete distributed commerce platform. Not just marketing tools. A full-stack system: B2B wholesale management, B2C retail storefronts, real-time inventory sync, GST-compliant billing, automated workflows, multi-channel ordering, and payment processing — all integrated, all scalable.
The same architectural principles and engineering rigor that power Fortune 500 enterprises, combined with continuous research and innovation, now accessible to every Indian business through WhatsApp.
Our Mission
Deliver enterprise-grade distributed commerce infrastructure to every Indian business — from a wholesaler in Surat to a retail brand in Mumbai. Complete B2B/B2C operations, real-time inventory, GST compliance, and automated workflows. No enterprise contracts. No fragmented tools. One complete system.
What drives us
Four principles we refuse to compromise on, no matter how fast we grow.
Simplicity First
If a kirana store owner can't figure it out in 5 minutes, we haven't done our job. We obsess over making powerful tools feel effortless.
Built for India
UPI-native payments, Hindi + English support, WhatsApp-first workflows. Every feature is designed for how Indian businesses actually operate.
Speed Over Perfection
We ship fast, learn faster. Our merchants don't wait months for features — they get weekly improvements that move the needle.
Merchant Obsessed
We're not building for investors or awards. Every line of code, every pixel exists to help merchants sell more and work less.
The Team Behind WatEase
A highly technical, research-oriented team of enterprise architects and engineers from Microsoft, Salesforce, Oracle, EMC, IBM, and Bank of America. We built distributed systems serving millions — now we're bringing that same infrastructure to every Indian business.
Sameer
Founder & CEO
Research-driven architect with deep expertise in distributed systems from Microsoft, Salesforce, and Oracle. Building scalable commerce infrastructure that handles millions of transactions with zero downtime.
Engineering Team
Platform & Infrastructure
Highly technical team of enterprise architects from Microsoft, Salesforce, Oracle, EMC, and IBM. We built systems processing billions of events with research-driven approaches to distributed databases, real-time sync, and fault-tolerant workflows.
Support Team
Customer Success
Technically proficient team with enterprise support experience from Bank of America. Available Mon-Sat, 9 AM-7 PM IST. We speak English and Hindi — and we don't rest until our merchants are selling more.
Loved by Businesses Across India
Real reviews from store owners who switched to WhatsApp selling
“Before WatEase I was managing orders in a notebook and losing track of payments. Now everything is in one place — catalog, orders, payments. Last month I did 340 orders just through WhatsApp.”
“The bulk product upload saved me days of work. I uploaded my entire catalog of 800+ products in one go. The automated order confirmations mean I don't have to manually reply to every customer anymore.”
“Setup was genuinely quick — I had my store ready in about 15 minutes. The analytics could be more detailed for my use case, but overall it has been a solid upgrade from managing everything manually.”
“We went from 20 orders a day to about 150 in three months. The abandoned cart recovery alone brought back enough orders to pay for the subscription ten times over.”
“My customers are mostly 40+ age group and not very tech-savvy. The fact that they can browse and order on WhatsApp itself — without downloading another app — has been the biggest win.”
“The payment collection via UPI links in WhatsApp is brilliant. Earlier I used to chase customers for bank transfers. Now they pay in one tap. My payment collection time went from 3 days to same-day.”
“Before WatEase I was managing orders in a notebook and losing track of payments. Now everything is in one place — catalog, orders, payments. Last month I did 340 orders just through WhatsApp.”
“The bulk product upload saved me days of work. I uploaded my entire catalog of 800+ products in one go. The automated order confirmations mean I don't have to manually reply to every customer anymore.”
“Setup was genuinely quick — I had my store ready in about 15 minutes. The analytics could be more detailed for my use case, but overall it has been a solid upgrade from managing everything manually.”
“We went from 20 orders a day to about 150 in three months. The abandoned cart recovery alone brought back enough orders to pay for the subscription ten times over.”
“My customers are mostly 40+ age group and not very tech-savvy. The fact that they can browse and order on WhatsApp itself — without downloading another app — has been the biggest win.”
“The payment collection via UPI links in WhatsApp is brilliant. Earlier I used to chase customers for bank transfers. Now they pay in one tap. My payment collection time went from 3 days to same-day.”
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