What broadcast software needs to do in India
Sending at scale is the easy part. Sending at scale without burning your number — and turning the campaign into revenue — is what separates real broadcast software from a bulk-message script.
Segmented sends
Behaviour- and RFM-based segments from a unified customer profile — so each broadcast reaches the right list, not the whole contact book.
Quality-aware throttling
Sends are throttled and paced so a big campaign never spikes your number into a quality-rating downgrade or a sending-limit cut.
DPDPA opt-in & opt-out
Consent capture with source + timestamp, and automatic opt-out handling — permission-based broadcasting by default.
Approved template management
Create, submit, and reuse Meta-approved marketing templates, with variables and media, from inside the platform.
Broadcast-to-checkout
Attach a product or catalog link so a broadcast ends in in-chat UPI checkout and a GST-compliant invoice — not just a read receipt.
Delivery + revenue analytics
Delivered / read / replied per campaign, plus revenue attribution from the AI engine so you know which broadcast actually paid.
Broadcasts are one part of WhatsApp marketing
Broadcasts work best inside a full marketing stack — click-to-WhatsApp ad funnels, automation journeys, and budget optimisation. See the WhatsApp marketing platform page for the whole picture, the AI WhatsApp marketing platform page for how the budget optimiser decides spend, and the WhatsApp commerce in India guide for conversation pricing and compliance.
Frequently asked questions
What is WhatsApp broadcast software?
WhatsApp broadcast software lets a business send the same approved message to many opted-in contacts at once through the WhatsApp Business API — at a scale the free WhatsApp Business App can't reach (the App caps broadcasts at 256 contacts per list and one device). Proper broadcast software adds segmentation, approved marketing-template management, throttling, opt-out handling, and delivery/read analytics. WatEase does all of that and ties the broadcast to a catalog and in-chat UPI checkout, so a campaign can end in a measured order.
What is the WhatsApp broadcast limit in India?
On the free WhatsApp Business App, a broadcast list is capped at 256 contacts and only reaches people who saved your number. On the WhatsApp Business API there is no fixed 256 cap — instead Meta governs volume through your number's messaging tier (which scales from 1,000 to unlimited unique 24-hour conversations as your quality rating stays high) and your quality rating. Good broadcast software throttles sends and watches the quality rating so a large campaign doesn't trip a downgrade. See the glossary for quality rating and messaging limits.
Is bulk WhatsApp messaging legal in India?
Permission-based broadcasting is legal; bulk-blasting purchased or non-opted-in numbers is not — it violates Meta's Business Messaging policy and the DPDPA 2023, and it gets your number quality-rated down and eventually banned. Compliant broadcast software captures explicit opt-in, records the consent source and timestamp, honours opt-outs automatically, and uses approved templates. WatEase enforces all of that by default.
How much does WhatsApp broadcasting cost in India?
You pay Meta per marketing-category conversation (a published INR rate) plus your platform subscription. WatEase passes Meta's rates through and starts on a Free Forever plan (₹0 platform fee; Meta conversation charges still apply), then ₹999/month for Professional with full broadcast + automation. Use the free conversation cost calculator to estimate a campaign's Meta cost in INR before you send.
Can broadcasts lead directly to a sale?
Yes — that is the difference between a broadcast tool and broadcast software built into a commerce platform. On WatEase a broadcast can carry a product or catalog link, the customer taps through, and completes UPI checkout inside the same chat, with a GST-compliant invoice generated automatically. The AI marketing engine then measures which broadcasts actually drove revenue, not just opens.