Research & Proof
Marketing science that survives a board review.
Case studies, MMM benchmarks vs. last-click, and our co-research with NVIDIA on accelerated Bayesian inference for marketing.
Case studies
Case studies launching with our design-partner cohort.
We're working with the first 10 DTC brands and 5 agencies on WatEase AI. Public case studies land here as each cohort completes its 90-day measurement window.
Apply for the design-partner programRun the math on your own data.
Paste 3 months of Meta + Google spend. We'll show you the Bayesian-vs-last-click delta on your own numbers.
Run the ROAS calculator