Orders In, Meals Out — Effortlessly
Accept food orders via WhatsApp with real-time menu updates, delivery tracking, and automated reorder reminders for your regulars.
Built for Indian businesses 🇮🇳 · Free plan available · No credit card required
What WatEase Does for Food & Beverage
Accept orders, update menus, and manage deliveries through WhatsApp.
Get Started in 3 Simple Steps
From sign-up to your first order in under 5 minutes.
Connect Your WhatsApp
Link your WhatsApp Business account in under 5 minutes. No coding needed.
Set Up Your Catalog
Add your products, services, or listings. Import from CSV or add manually.
Start Selling & Growing
Share your store link, automate messages, and watch orders flow in.
How Food & Beverage businesses actually run on WhatsApp
An Indian QSR or cloud kitchen pays Zomato and Swiggy 24-30% in commission on a Rs 350 order, which is more than the operator's gross margin on the food itself. WhatsApp ordering is the only channel where the unit economics still work for a single-outlet thali joint or a Bangalore cloud kitchen. The competitive question is not whether to run direct ordering, it is whether the staff can hold an SLA on a Friday-night surge without a screen built for kitchen ops.
Real WhatsApp use cases for food & beverage
- • FSSAI-licence-aware menu publishing where items requiring a separate licence (alcohol, dairy products) are gated by outlet automatically.
- • Live KOT routing to Petpooja or Dotpe so the chef sees the WhatsApp order in the same ticket queue as the dine-in tables.
- • Pre-order capture for Gurugram and Bengaluru office lunch crowds with a 11:30 AM cutoff and a single delivery wave at 12:45.
- • Festive thali sets with quantity caps per outlet so a viral broadcast does not oversell the kitchen by 200 trays.
- • Driver assignment via Shadowfax or Dunzo on-demand pickup, with the delivery boy's live OTP pushed into the customer thread.
India-specific operating context
FSSAI registration or licence number must be visible on every menu and invoice; the FSS Act treats WhatsApp menus as published menus the moment a customer can order from them. Swiggy and Zomato currently take 18-25% base plus 3-7% payment gateway plus packing and delivery fees, while a direct UPI collection on WhatsApp costs zero MDR and Rs 0.114 in conversation cost. GST is 5% without ITC for restaurants under the composition scheme and 18% for cloud kitchens under regular GSTR; the order PDF must be category-correct or the buyer's expense claim breaks. Hindi-Roman menu names ('Paneer Tikka' not 'Cottage Cheese Tikka') consistently outperform anglicised names on Indian threads.
Where food & beverage merchants typically slip
Operators run the menu off a Google Sheet and forget to mark items 86'd during a busy lunch service, leading to refund disputes that wreck Meta-rated quality scores. Others accept orders past the kitchen's cutoff and burn delivery SLAs. WatEase ties live stock to KOT acceptance, so an unavailable item flips to greyed-out across all open chats within 30 seconds, and rejects new orders past per-outlet capacity automatically.
Frequently Asked Questions
Can I manage delivery zones?▼
Yes. Set up delivery zones with distance-based or pincode-based rules, minimum order values, and delivery charges per zone.
Do you support real-time order notifications?▼
Orders trigger instant WhatsApp notifications to you and your kitchen team. Customers get automated status updates.
Can I run daily specials?▼
Absolutely. Update your menu in real-time and broadcast daily specials to your regular customers with one click.
Go deeper on WhatsApp commerce
Setting up WhatsApp commerce for food & beverage? These resources cover the full stack — costs, compliance, BSP selection, and the operational playbook.
Explore Other Industries
Founding-customer spots are open. Take one before they close.
WatEase is in early pilot — limited spots come with direct founder onboarding, locked-in pilot pricing, and a roadmap vote. Free plan available; pilot benefits continue as long as your account is active. Talk to us before the cohort closes.