Marketing
11 articles
About the Marketing category
Marketing on WhatsApp is its own discipline. The mechanics — opt-in capture, template approval, conversation categorisation, quality-rating tiers, broadcast pacing — have no analogue in email marketing, and getting them wrong gets your number throttled or banned. The Marketing Playbooks below cover the operating manual: how to run a broadcast that converts, how to A/B test templates, how to segment a list of 50,000 customers, how to compute ROAS on conversation costs, and how to recover an abandoned cart over WhatsApp.
These articles assume you already have a WhatsApp Business API number live. If you do not, start with the Guides category for setup, then come back here for the campaign mechanics and the unit economics.
What you'll learn in this category
- • How to write a WhatsApp marketing template that gets approved on the first try.
- • Audience segmentation strategy — when to broadcast, when to drip, when to retarget on Meta.
- • Measuring campaign ROI with conversation cost as a first-class line item, not an afterthought.
- • Abandoned-cart recovery flows that recover 15–30% of lost orders.
- • Loyalty, referral, and occasion campaigns (Diwali, Akshaya Tritiya, monsoon) that scale.
All marketing articles
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