Simple, Transparent Pricing

How WatEase pricing actually works

WatEase has one platform fee and one pass-through cost — that's it. The platform fee covers the WatEase product (store builder, inbox, CRM, AI, automation, GST invoicing, support); the pass-through cost is what Meta charges per WhatsApp conversation in India, billed in INR at Meta's wholesale rate. Indian merchants pay no transaction fees on the WatEase platform itself — every order, every message, every webhook is included in the monthly subscription.

The Growth plan — ₹1,999/month (~$99 USD)

The paid entry point — everything an SMB needs to run on WhatsApp, with no free-rider tier to dilute it. Includes 3 team agents, 17,500 WhatsApp messages a month, unlimited broadcasts (you only pay Meta's per-message cost), the no-code automation builder (basic automation is included, not a paid add-on), WhatsApp + Instagram, basic CRM (5,000 contacts), and 500 AI credits per month. The online storefront, OneMenu and product catalog are optional paid add-on modules you can switch on from any plan — you only pay for them if you sell online. WhatsApp template and conversation charges are billed directly by Meta at its published India rates with 0% markup: ₹0.8631 per Marketing message, ₹0.115 per Utility, ₹0.115 per Authentication, and ₹0 (free) for Service replies inside the 24-hour customer-reply window.

The Pro plan — ₹3,999/month (~$149 USD)

For scaling brands. Everything in Growth plus the autonomous AI agent (order-taking and knowledge-base answers, not just reply suggestions), advanced automation with branching and A/B testing, drip campaigns, the full CRM with pipelines and lead scoring, revenue and ROI analytics, all channels, and API access with webhooks. Includes 10 team agents and 3,000 AI credits per month. Most teams upgrade here the moment they want the AI to act on its own and to see which campaigns actually drive revenue.

Enterprise — custom pricing

Annual contracts for distributors, multi-brand groups, and regulated verticals (pharma, BFSI, healthcare). Everything in Pro, plus unlimited team members and messages, SSO/SAML, audit-log export, a dedicated CSM with SLA, and data residency (IN / US). Conversation costs continue to pass through at Meta wholesale with 0% markup; the platform fee is fixed monthly.

Onboarding and business verification are free

Every plan includes hands-on setup at no extra cost — no onboarding fee, unlike platforms that bill setup separately. A real person helps you configure your store, catalog, and automations, and we guide you through applying for WhatsApp Business API access and Meta Business (green-tick) verification, including the document checklist and Business Manager steps. Moving from another platform? We help import your contacts, message templates, and product catalog so you go live without losing your history.

Why no transaction fees?

Two reasons. First, payment-gateway transaction fees already get charged by Razorpay, PhonePe, or Paytm at the rails layer (1.99% UPI, 2% cards) — adding our own cut on top makes the platform uneconomic at low average-order-value, which is exactly where Indian SMBs operate. Second, a percentage cut creates the wrong incentive: as your store grows, our fee grows whether or not we add new value. Flat monthly pricing forces us to keep shipping. Plans renew month-to-month or annually (10% off for annual); cancel anytime from the billing settings without contacting support.

Picking the right plan

• • Running your business on WhatsApp — inbox, broadcasts, automation, CRM: Growth (add the Storefront module if you sell online).
• • Scaling and want the autonomous AI agent, advanced automation, and revenue analytics: Pro.
• • Multi-brand, multi-store, regulated vertical, agency reseller, or you need SSO: Enterprise.
• • Need a specific capability — commerce, hotel suite, GST filing, loyalty? Add the matching module on top of any plan.
• • Estimating WhatsApp conversation cost? Use the free conversation cost calculator before you sign up.
• • Sizing cross-channel attribution vs last-click for paid media? Use the ROAS calculator to see the directional delta on your numbers.

Pricing in INR; USD shown at the live RBI reference rate. GST is added as 18% on Indian invoices and reflected separately. All data is stored in ap-south-1 (Mumbai) under DPDPA 2023.