WatEase AI · Early Access
The marketing brain we’re building for your storefront.
Marketing-mix modeling used to need a data-science team. Here it ships with your store — defend every ad rupee to your board, measure real campaign lift, rebalance budget daily instead of quarterly.
Where the AI engine sits
The engine reads the commerce exhaust your store already produces — conversations, orders, and ad spend flowing through one hub — and returns budget decisions you can defend.
AI marketing brain
Bayesian MMM · budget optimiser
Growth you can prove
Orders · repeat revenue · real ROAS
Stop guessing what’s working. Start measuring.
“I can't defend last-click attribution to my board.”
Every channel gets a board-ready contribution number with a confidence range — so you can explain what each rupee earned and how sure you are.
“I don't know if my Meta lift is real or a halo effect.”
Measure true incremental lift, not just last-click attribution. Holdout tests that survive scrutiny in front of finance and the board.
“Reallocating budget is a quarterly Excel exercise. I want it daily.”
A daily recommendation to rebalance spend across your connected ad accounts — advisory by default, automatic when you trust it.
Three steps from data to decision.
No spreadsheets, no last-click theatre, no “trust me” dashboards.
- 1
Connect your ad accounts and your store data.
- 2
We model the relationship between spend and revenue — using statistical methods designed to separate signal from noise across channels.
- 3
You see a daily recommendation. Approve it, ignore it, or turn on auto-apply when you trust it.
Built on the same Bayesian and causal-lift methods used by the data science teams at the largest digital advertisers.
What’s in early access.
The capabilities our first design partners are using today. Each one ships with audit + approval gates by default.
Spend anomaly alerts
Get notified when a campaign breaks — before you would have caught it staring at dashboards.
Weekly creative refresh proposals
Fight ad fatigue without an in-house creative analyst. Surfaced when your variants stop earning.
Audience expansion suggestions
Find lookalike segments worth testing, ranked by how close they sit to the customers actually buying.
Monthly strategy review
A board-ready summary of what worked, what didn’t, and where the next rupee should go.
Closed-loop auto-execution is available to selected early-access customers.
Bundled with the Smart and Enterprise tiers.
WatEase AI will be available on the Smart and Enterprise tiers. Smart starts at ₹4,999/mo (₹3,999 annual) or $299/mo.
See pricingThe methods behind WatEase AI
Plain-English definitions of the marketing-science concepts the engine runs on — useful whether or not you ever open the model.
FAQ
When will WatEase AI be generally available?
WatEase AI is in early access today with a limited number of design partners. We’re onboarding teams in waves while the product matures. Join the early access list and we’ll reach out as slots open.
How is this different from the reports my ad platform already gives me?
Your ad platform optimizes for its own clicks and gives you a last-click attribution view. WatEase AI gives you a cross-channel picture, separates real incremental lift from organic halo, and uses statistical confidence ranges so you can defend the numbers — not just report them.
Do I need a data team to use it?
No. The dashboard is written in plain English (“Meta is contributing roughly ₹3.2 lakh per month with high confidence”). It’s designed for the marketing lead or founder, not a PhD.
How do I get on the early access list?
Book a short intro call from the Contact page and tell us what you’re running. If your setup matches what we’re testing, we’ll bring you onto the program.
Join the early access list.
Be among the first teams to use WatEase AI on your real ad data.