Every Piece Tells a Story on WhatsApp
Showcase collections with high-quality images, manage custom orders, send gold rate updates, and build trust with personalised jewellery recommendations.
Built for Indian businesses 🇮🇳 · Free plan available · No credit card required
What WatEase Does for Jewellery & Accessories
Send rate updates, manage custom orders, and drive festive sales on WhatsApp.
Get Started in 3 Simple Steps
From sign-up to your first order in under 5 minutes.
Connect Your WhatsApp
Link your WhatsApp Business account in under 5 minutes. No coding needed.
Set Up Your Catalog
Add your products, services, or listings. Import from CSV or add manually.
Start Selling & Growing
Share your store link, automate messages, and watch orders flow in.
How Jewellery & Accessories businesses actually run on WhatsApp
An Indian jeweller's customer base is generational. The same family that bought a wedding set in 1998 buys an anniversary pendant in 2010 and a sangeet collection in 2025, almost always at the same shop. Retention is enormous; acquisition is rare. The retention discipline depends on whether the shop has a complete record of the family's preferred designs, gold karat and weight bands, and occasion calendar. A WhatsApp number that consolidates this history is the entire moat, and it has to survive sales-staff turnover.
Real WhatsApp use cases for jewellery & accessories
- • Daily 22K and 24K gold rate broadcasts to opt-in subscriber lists, with state-wise jewellers federation rates auto-fetched and BIS Hallmarking statement attached.
- • Custom-design consultations that pass the customer's reference image, weight target and budget straight to the in-house karigar's WhatsApp.
- • Wedding and engagement collection drops timed to the family's known event date pulled from the CRM, not a generic festive blast.
- • Old-gold exchange estimates pre-quoted in chat using the day's making-charge schedule plus melt-loss assumptions, so the in-store visit is a confirmation rather than a price negotiation.
- • Insurance-renewal alerts on jewellery cover (HDFC Ergo, ICICI Lombard) that the family bought at the time of original purchase.
India-specific operating context
BIS Hallmarking is now mandatory for gold jewellery in 339 districts under the HUID regime, and the HUID number must be visible on every catalog asset and invoice or the sale is non-compliant. GST on jewellery is 3% plus 5% on making charges, structured on a separate SAC code, and the invoice template has to split this correctly to survive a buyer's tax-claim audit. Gold-rate volatility means the price quoted at 11 AM is genuinely different from the price at 4 PM; the broadcast cadence and quote validity have to acknowledge this. Wedding seasons (Akshaya Tritiya, November-February, Onam, Pongal) compress 60-70% of annual demand into specific windows, and Hindi-Roman, Tamil, Marathi and Malayalam communication outperform English in the family-owned-shop footprint.
Where jewellery & accessories merchants typically slip
Shops broadcast the gold rate from a senior salesperson's personal phone and lose the entire opt-in list when she moves to a competitor. Custom-design progress is communicated verbally and slips by 3-7 days routinely. WatEase consolidates the rate-subscriber list under the shop account, tracks custom orders against a karigar status milestone, and keeps the family relationship intact through any staff transition.
Frequently Asked Questions
Can I send daily gold rate updates?▼
Yes. Automate daily gold, silver, and platinum rate broadcasts to your customer base. Include rate trends and buying recommendations.
How do custom orders work?▼
Collect design preferences, budget, and specifications via WhatsApp. Share design mock-ups for approval and track order progress until delivery.
Does it support occasion-based marketing?▼
Absolutely. Segment customers by occasions (wedding, anniversary, festival) and send timely collection recommendations with special offers.
Go deeper on WhatsApp commerce
Setting up WhatsApp commerce for jewellery & accessories? These resources cover the full stack — costs, compliance, BSP selection, and the operational playbook.
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WatEase is in early pilot — limited spots come with direct founder onboarding, locked-in pilot pricing, and a roadmap vote. Free plan available; pilot benefits continue as long as your account is active. Talk to us before the cohort closes.