- Showroom agent
- Order care agent
WhatsApp commerce for Jewellery & Accessories
Every Piece Tells a Story on WhatsApp
WhatsApp commerce for jewellers in India means selling trust in chat: collection catalogs with weight and purity details, daily gold and silver rate broadcasts, custom-order tracking with design approvals, and occasion-based recommendations — inside WhatsApp.
- Official WhatsApp Business API
- 0% message markup
- UPI + GST built in
- Set up in minutes
- Guided onboarding, every plan
- 14-day money-back guarantee
Prefer a walkthrough? Book a demo, or see it on WhatsApp first.
- Design shared
- Rate quoted
- Advance paid
- Order tracked
- Repeat occasion
Sales agentDone
Quoted in writing, rate locked, deliveredPaymentsPaid
₹25,000 · Advance · Nakshi haram · Q-1188
Outcomes
What WatEase does for Jewellery & Accessories.
Send rate updates, manage custom orders and run festive sales on WhatsApp.
On WhatsApp
How a high-value enquiry stays with one salesperson
A design enquiry stays in a single thread with photographs, live rate quotes and an advance paid over UPI — so a ₹2 lakh purchase is not negotiated across three staff phones.
Design shared
Photographs and video of the piece go out from the shop account, not a salesperson’s personal number.
Runs on: Catalog + media templates
Rate quoted
Making charges and the day’s gold rate are quoted in writing, so the number does not move between visits.
Runs on: Quotation flow
Advance paid
A booking advance is collected over UPI against the quoted rate, locking it for the customer.
Runs on: In-chat UPI checkout
Order tracked
Karigar progress updates go to the customer instead of a "call back next week".
Runs on: Order status journeys
Repeat occasion
Anniversary and festival reminders reach a buyer whose taste and budget you already know.
Runs on: CRM 360 + date triggers
Used on every channel
Wherever your customers start, the same agent answers.
One customer record, and a person can take over any conversation in one tap.
WhatsApp
Design to advance, all in writing
A bride’s mother shares a necklace photo; the agent finds the three closest pieces in your catalogue and books a showroom visit.
Instagram DM
Bridal reel comments, answered as DMs
“Price of this set?” under a bridal reel gets a DM asking weight and purity, and the enquiry goes to a salesperson to quote in writing.
Website chat
Collection questions on your site
A visitor asks whether the temple-jewellery line comes in 18 karat; the agent answers from your catalogue and takes the enquiry.
Messenger
Repair and polish requests in text
A customer asks to have a bangle polished; the agent files the request and offers a store-visit slot in plain text.
The agents that run it
3 agents, your rules.
Each one works from your own catalogue, calendar and knowledge base, and stops exactly where you told it to.
Showroom agent
Finds designs in your catalogue, saves the shortlist to a wishlist and books the showroom visit.
What it does
- Finds pieces by occasion, metal and budget band
- Saves favourites to the customer’s wishlist
- Books a showroom visit against staff availability
- Files the rate-quote request for the salesperson
Hands to a person when a rate, a making charge or an exchange value has to be quoted — a person, in writing.
Order care agent
Keeps a custom order’s customer informed and handles the advance and the collection date.
What it does
- Answers where the order stands
- Resends the advance payment link
- Books the collection or trial-fit slot
- Records the feedback after delivery
Hands to a person when a design change, a delay or a refund is asked for.
Occasions agent
Drafts the festive and anniversary campaigns for your approval; nothing is sent until you say so.
What it does
- Drafts the campaign plan and ad copy for Dhanteras or a wedding season
- Sends only the templates you approved, to customers who opted in
- Books the follow-up a customer asked for before an occasion
Hands to a person when every campaign plan is approved by you before it goes anywhere.
Every action is logged, and changes to your data can be undone; ad spend and campaign sends wait for your approval, and you choose which other actions do too.See how agents work
Getting started
Get Started in 3 Simple Steps
Set up in minutes; your first agent is live in week one, with guided onboarding included.
Connect your WhatsApp
Link your WhatsApp Business account in minutes, with no code.
Set up your catalog
Add your products, services or listings, by CSV or by hand.
Start selling and growing
Share your store link, switch on the agents and watch orders arrive.
Agentic AI
How an agent works a jewellery & accessories enquiry.
Every run is planned, carried out with real actions in your business, then verified and logged.
consent_checkOpted in · outside quiet hours0.1sknowledge_baseAnswered: suits oily skin0.5sapply_offerFIRST10 · total ₹1,2580.2spayment₹1,258 paid by UPI41sshiprocket.autoshipAWB created · tracking sent0.9s
Demo businesses, names and figures are fictional and shown for illustration — not customer results.
What runs it
The modules behind jewellery & accessories on WatEase.
Every module reads and writes the same customer record, so the agents always know who they are talking to.
How Jewellery & Accessories businesses actually run on WhatsApp
An Indian jeweller's customer base is generational. The same family that bought a wedding set in 1998 buys an anniversary pendant in 2010 and a sangeet collection in 2025, almost always at the same shop. Retention is enormous; acquisition is rare. The retention discipline depends on whether the shop has a complete record of the family's preferred designs, gold karat and weight bands, and occasion calendar. A WhatsApp number that consolidates this history is the entire moat, and it has to survive sales-staff turnover. Jewellers evaluating jewelry software to run this on WhatsApp should judge it on one thing: whether the family history and gold-rate subscriber list live under the shop account, not on a salesperson's personal phone.
Real WhatsApp use cases for jewellery & accessories
- • Daily 22K and 24K gold rate broadcasts to opt-in subscriber lists, with state-wise jewellers federation rates auto-fetched and BIS Hallmarking statement attached.
- • Custom-design consultations that pass the customer's reference image, weight target and budget straight to the in-house karigar's WhatsApp.
- • Wedding and engagement collection drops timed to the family's known event date pulled from the CRM, not a generic festive blast.
- • Old-gold exchange estimates pre-quoted in chat using the day's making-charge schedule plus melt-loss assumptions, so the in-store visit is a confirmation rather than a price negotiation.
- • Insurance-renewal alerts on jewellery cover (HDFC Ergo, ICICI Lombard) that the family bought at the time of original purchase.
India-specific operating context
BIS Hallmarking is now mandatory for gold jewellery in 339 districts under the HUID regime, and the HUID number must be visible on every catalog asset and invoice or the sale is non-compliant. GST on jewellery is 3% plus 5% on making charges, structured on a separate SAC code, and the invoice template has to split this correctly to survive a buyer's tax-claim audit. Gold-rate volatility means the price quoted at 11 AM is genuinely different from the price at 4 PM; the broadcast cadence and quote validity have to acknowledge this. Wedding seasons (Akshaya Tritiya, November-February, Onam, Pongal) compress 60-70% of annual demand into specific windows, and Hindi-Roman, Tamil, Marathi and Malayalam communication outperform English in the family-owned-shop footprint.
Where jewellery & accessories merchants typically slip
Shops broadcast the gold rate from a senior salesperson's personal phone and lose the entire opt-in list when she moves to a competitor. Custom-design progress is communicated verbally and slips by 3-7 days routinely. WatEase consolidates the rate-subscriber list under the shop account, tracks custom orders against a karigar status milestone, and keeps the family relationship intact through any staff transition.
What jewellery & accessories businesses actually use WhatsApp for
Each is a specific job, with the message, the setup steps and the honest arithmetic worked out for jewellery & accessories in India.
- Enquiry capture & qualificationEvery enquiry lands in one thread, qualified on occasion, budget and timeline before a consultant spends an hour on it.
- Catalog & custom ordersShare pieces with HUID, weight and making charges broken out, and run custom orders from quotation to delivery.
- Stalled enquiry recoveryRe-open a quotation that went quiet with a gold-rate movement, and a refundable advance that holds the piece.
- Gold rate & occasion campaignsDaily gold rate broadcasts to a consented list, plus occasion campaigns segmented on what each customer bought before.
Before and after
What changes.
The same moments in a jewellery & accessories day, without agents and with WatEase — mechanisms, not promises.
| Moment | Without agents | With WatEase |
|---|---|---|
| The gold rate moves | Customers call to ask. | A daily rate broadcast with trends and a buying prompt. |
| A custom order | Sketches on paper and a deposit in cash. | Preferences and budget captured in chat, mock-ups approved, progress tracked to delivery. |
| Wedding season | The same offer to everyone. | Occasion-based segments and timely collection recommendations. |
Frequently Asked Questions
Can a jewellery business sell on WhatsApp?
Yes. Jewellers share collection catalogs with weight and purity details and high-quality images, take custom orders with design mock-ups approved in the chat, and send occasion-based recommendations for weddings and festivals.
How do jewellers use the WhatsApp Business API?
The recurring flows are daily gold, silver, and platinum rate broadcasts to opted-in customers, custom-order milestone updates through to delivery, and buyback or exchange program management — all sent as approved templates.
What does WhatsApp commerce cost for a jewellery business?
WatEase pricing is on request — every business gets a plan and price customised to its use case and requirements, quoted by the WatEase team, billed monthly or annually with guided onboarding at no setup fee, 0% markup on WhatsApp messages and an all-in-one app store — inbox and campaigns included, with CRM, automation, commerce and AI agents as add-on modules. On top of that, Meta bills WhatsApp Business API messages in India at roughly ₹0.8631 for marketing messages and ₹0.115 for utility messages like custom-order status updates; replies inside the 24-hour service window are charged at the utility rate from 1 October 2026, after the first 1,000 a month per business number. Meta revises these rates periodically, so check our conversation cost calculator for current numbers.
Can I send daily gold rate updates?
Yes. Automate daily gold, silver, and platinum rate broadcasts to your customer base. Include rate trends and buying recommendations.
How do custom orders work?
Collect design preferences, budget, and specifications via WhatsApp. Share design mock-ups for approval and track order progress until delivery.
Does it support occasion-based marketing?
Absolutely. Segment customers by occasions (wedding, anniversary, festival) and send timely collection recommendations with special offers.
How does WhatsApp commerce improve returns for a jewellery & accessories business?
Through specific, measurable mechanisms rather than a single ROI number: repeat buyers via rate broadcasts; faster advances on custom orders; fewer missed rate and stock enquiries; old-gold exchange pre-quotes. If your rate list has 500 opt-in subscribers and even 1 in 50 walks in around a festival window, that is 10 high-ticket footfalls attributable to a daily template. WatEase publishes no invented ROI percentages — your numbers depend on your volume, and the dashboard measures each of these mechanisms.
Where the returns come from for jewellery & accessories businesses
These are the mechanisms, not invented ROI percentages; your numbers depend on your volume, and the dashboard measures them.
Repeat buyers via rate broadcasts
Daily gold-rate broadcasts keep the shop in the customer’s pocket every single day — a customer who bought Rakhi gifts gets the Dhanteras rate message, and the occasion calendar does the selling.
If your rate list has 500 opt-in subscribers and even 1 in 50 walks in around a festival window, that is 10 high-ticket footfalls attributable to a daily template.
Faster advances on custom orders
The design mock-up is approved in the chat and the advance is collected by UPI at that moment — the order is funded before the karigar starts, instead of after a week of follow-up calls.
If even half your custom orders collect the advance at approval instead of days later, your gold-purchase float shrinks on every order in the book.
Fewer missed rate and stock enquiries
"Today’s 22K rate?" and "do you have this design?" get instant automated answers with the catalog attached, so the enquiry that arrives while the counter is busy still gets served.
If the counter misses even 3-4 rate enquiries a day during rush hours, auto-replies keep those families in your thread instead of the shop next door’s.
Old-gold exchange pre-quotes
Exchange estimates are pre-quoted in chat using the day’s rate and making-charge schedule, so the in-store visit is a confirmation, not a negotiation — and the visit actually happens.
If even 1 in 5 exchange enquiries that would have stalled on "come to the shop and we will see" converts after a concrete pre-quote, those are full purchase-plus-exchange tickets recovered.
Related reading
Go deeper on WhatsApp commerce
Costs, compliance, BSP selection and the operating playbook for jewellery & accessories on WhatsApp.
Jewellery & Accessories
Run your jewellery & accessories business on WhatsApp, with agents doing the work.
Connect your WhatsApp Business number, load your catalogue and pick the jewellery & accessories playbook — a specialist sets it up with you, included on every plan.
Questions first? Chat on WhatsApp (opens in a new tab) or book a demo.
- 0% markup on WhatsApp messages
- Add modules as you grow
- Set up in minutes
- Guided onboarding included
