WhatsApp Catalog
A built-in product catalog that businesses can attach to their WhatsApp Business profile, letting customers browse SKUs and add them to a cart inside chat.
Last updated: 2026-05-03
Definition
The WhatsApp catalog is Meta's native commerce surface for WhatsApp Business: a list of products with images, prices, descriptions, and SKUs that customers can browse from inside a chat. Catalogs hold up to 500 products on the WhatsApp Business App and unlimited products via the API + Commerce Manager. Each product can be sent as a standalone message, grouped into Collections, or featured in a multi-product carousel inside a template. Customers can add items to a cart and send the cart back to the business as a single ordered list.
How it applies in India
Indian merchants commonly seed WhatsApp catalogs from their existing Shopify, WooCommerce, Tally, or Marg product master via WatEase's sync connectors. INR pricing displays natively. GST-inclusive vs exclusive can be configured per-merchant. Cart submissions arrive as structured order objects in WatEase's inbox, ready for payment-link generation.
Frequently asked questions
Is there a fee per catalog product?
No. Meta does not charge per product or per catalog. The cost is in the conversation that contains the catalog message, billed per the conversation's category.
Can my catalog have 5,000 products?
Yes via the API + Commerce Manager. The 500-product cap applies to the WhatsApp Business App only. WatEase imports CSVs of any size.
Related terms
- WhatsApp Business APIA programmatic interface from Meta that lets businesses send and receive WhatsApp messages at scale through a third-party platform.
- WhatsApp Business AppThe free mobile app from Meta for small businesses to manage customer conversations, with built-in catalog, labels, and quick replies — but no API or broadcast scale.
- WhatsApp FlowsMulti-step interactive forms inside a WhatsApp chat, for collecting structured data like appointments, addresses, or KYC details.
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