Property Enquiry Follow-Up WhatsApp Templates
A property enquiry follow-up is what you send after someone has asked about a property — the details they wanted, the answer to the question they actually had, and one clear next step. It is the highest-leverage message in real estate and the one most often botched, because the industry's reflex is to phone, and a buyer who has enquired on three portals has stopped answering their phone entirely. They will read WhatsApp. Send the details within minutes of the enquiry, follow up after the visit, and then stop when they ask you to.
Meta billing category
Templates on this page are typically approved as Utility, billed at ~₹0.115 per message (India).
Transactional — tied to an order, account, or appointment the customer already has. Cheapest category. Adding promotional lines risks Meta reclassifying it as Marketing at ~7.5x the cost.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Enquiry received — details attached
Hi {{name}}, thanks for your enquiry about {{project_name}} in {{locality}}. {{bhk_config}} — {{carpet_area}} sq ft carpet area ₹{{price}} Possession: {{possession_date}} Floor plan and price sheet: {{floor_plan_link}} RERA: {{rera_number}} I am {{agent_name}} — {{agent_phone}}. Any question at all, just reply here.
Best for: Within minutes of the enquiry. Speed decides this: buyers largely engage with whoever replied first.
2. Answering the question they actually asked
Hi {{name}}, on your question about {{project_name}}: {{answer_text}} Carpet area is {{carpet_area}} sq ft — that is the RERA carpet figure, not super built-up, so it is what you actually get. Anything else you want checked before you visit? Ask away. — {{agent_name}}
Best for: A specific question. Volunteering the carpet-versus-super-built-up distinction earns immediate trust.
3. Post-visit follow-up
Hi {{name}}, thank you for visiting {{project_name}} on {{visit_date}}. 🏠 Honest question — what did you think? Even the things you did not like are useful to me. If it is not the right fit, tell me why and I will look for something that is. If it is, I can hold unit {{unit_number}} while you decide. — {{agent_name}}
Best for: The day after a visit. Asking for the objection is how you learn what to show them next.
4. Out of budget — alternatives
Hi {{name}}, {{project_name}} sits a little above {{budget_range}}, and I would rather say so than waste your Sunday. Two options inside your range in {{locality}}: • {{alternative_one}} • {{alternative_two}} Details: {{product_link}} Want to see either? Reply and I will book a slot. — {{agent_name}}
Best for: A budget mismatch. Saying it plainly loses one sale and keeps a buyer who will refer you for years.
5. Booking amount to block a unit
Hi {{name}}, as discussed — unit {{unit_number}} at {{project_name}} can be blocked for you. Booking amount: ₹{{token_amount}} Adjusted fully against the total price of ₹{{price}} Pay via UPI: {{upi_link}} Once it is in, {{agent_name}} will send the allotment paperwork. Refund terms are in the attached sheet — please read them before you pay.
Best for: Only after the buyer has said yes. Pointing them at the refund terms first is honest and prevents a dispute.
6. Gone quiet — one last check-in
Hi {{name}}, I have not heard back on {{project_name}} and I do not want to keep bothering you. If you are still looking, reply and I will keep an eye out for what fits. If you have bought elsewhere — genuinely, congratulations. Reply STOP and I will close your file. Either way, all the best with the move. — {{agent_name}}
Best for: A lead who has gone silent for weeks. Ask once, offer the exit, and mean it.
What each variable means
These 20 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{name}} | The customer's first name. |
{{project_name}} | Name of the project or property, as it is marketed. |
{{locality}} | Neighbourhood or micro-market the property sits in. |
{{bhk_config}} | Replace with the bhk config for this message. |
{{carpet_area}} | RERA carpet area in sq ft. The honest number — never quote only super built-up. |
{{price}} | Item price in rupees. |
{{possession_date}} | Month and year possession is due. |
{{floor_plan_link}} | Link to the floor plan and price sheet. |
{{rera_number}} | The project's RERA registration number. Legally required on every property advertisement in India. |
{{agent_name}} | Name of the delivery, sales, or support agent handling this customer. |
{{agent_phone}} | Contact number for the assigned agent. |
{{answer_text}} | Replace with the answer text for this message. |
{{visit_date}} | Date of the visit. |
{{unit_number}} | The unit or flat number, as it appears on the allotment letter. |
{{budget_range}} | The budget the buyer told you, in their own words — for example "under ₹80 lakh". |
{{alternative_one}} | Replace with the alternative one for this message. |
{{alternative_two}} | Replace with the alternative two for this message. |
{{product_link}} | Link to the specific product page. |
{{token_amount}} | Booking or token amount to block a unit, adjusted against the total price. |
{{upi_link}} | UPI deep link or gateway-hosted payment page. Generate one free at watease.com/tools/upi-payment-link-generator. |
Frequently asked questions
Is a property enquiry follow-up Utility or Marketing?
Utility, as long as it stays about the property they enquired about — the buyer initiated contact, so the reply is transactional at roughly ₹0.115 per message in India. The moment you start pushing new listings they never asked about, it becomes Marketing at roughly ₹0.8631, about 7.5x more, and it needs marketing opt-in. That line is worth watching: a follow-up sequence that drifts into a broadcast has quietly changed category.
How many times should I follow up on a property enquiry?
A defensible sequence is four: the details immediately, a nudge to book a visit, a follow-up after the visit, and one final check-in if they go quiet. After that, stop and let them come back. Property is a decision people take over months, and a broker who chased them daily is the one they specifically do not call when they are finally ready. Persistence past the point of welcome also earns blocks, which cost you the channel entirely.
Should I reply on WhatsApp instead of calling a new lead?
Reply on WhatsApp first, then call if they engage. A buyer who has enquired on a portal is now on several brokers' call lists and has usually stopped answering unknown numbers as a matter of survival — but they will read a message that names the exact property and answers the exact question. The message also gives them your details in writing, which is what they scroll back to when they are finally ready to move.
Related template sets
- Site Visit Booking WhatsApp TemplatesA site-visit booking message is the confirmation you send once a buyer has agreed to come and see a property — carrying the project, the date, the time slot, the agent who will meet them, and a maps pin to the actual gate. WhatsApp beats a phone call here for a blunt reason: property buyers screen unknown numbers, because the moment they enquire anywhere their phone starts ringing all day. They do, however, read WhatsApp. Send the confirmation the moment the slot is agreed, and the visit stops being a promise nobody wrote down.
- New Property Listing WhatsApp TemplatesA new-property-listing message tells a buyer on your list that something has come to market that matches what they were looking for — the configuration, the carpet area, the locality, the price, and the RERA number. It works on WhatsApp because a listing is only useful while it is fresh, and a buyer who has told you their budget will open a message about their budget. These are advertisements: they need marketing opt-in, they carry the Marketing rate, and under Indian law they must state the project RERA registration number.
- Possession Update WhatsApp TemplatesA possession update tells a buyer where their under-construction home actually stands — the milestone reached, the revised or confirmed possession date, the dues payable, and when they get the keys. It is the message builders send least and buyers want most, because a family who has been paying EMIs on a flat they cannot live in is anxious by default and will believe silence means bad news. WhatsApp is right for it precisely because it is a running thread: the buyer can scroll back and see that you told them the truth each time.
- Loan Approval WhatsApp TemplatesA loan approval message tells an applicant their loan is sanctioned, with the amount, the rate, the tenure, and what happens next. Speed is the whole product here: applicants who have been waiting anxiously often choose the lender who told them first, and WhatsApp gets the news to them in seconds rather than a letter or an email they may not open. Always state the next step — an approval with no instruction just creates another phone call.
Go deeper
Browse the full library
90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.
All WhatsApp templates