Feature matrix: 10 WhatsApp platforms compared
Rows are capabilities; columns are platforms. ✓ means the vendor advertises the capability as bundled; a half-circle means partial or via link/redirect; a dash means it is not advertised as a bundled capability on the vendor's public pages as of June 2026.
| Capability | WatEase | WATI | Interakt | AiSensy | BIK | DelightChat | Gallabox | Zoko | Gupshup | Yellow.ai |
|---|---|---|---|---|---|---|---|---|---|---|
| Official WhatsApp Business API | ||||||||||
| Click-to-WhatsApp ads | ||||||||||
| Shared team inbox | ||||||||||
| Native storefront and product catalog | ||||||||||
| In-chat UPI checkout | ||||||||||
| GST-compliant invoicing (e-invoice IRN) | ||||||||||
| Multi-channel inbox (WhatsApp + Instagram + Facebook + Email) | ||||||||||
| AI agents that complete the sale in-chat (order, UPI payment, GST invoice) | ||||||||||
| Bundled AI marketing engine (Bayesian MMM + budget optimiser) | ||||||||||
| Tally export (GST-clean accounting vouchers) | ||||||||||
| Markup on Meta message rates | 0% | Varies* | Varies* | Varies* | Varies* | Varies* | Varies* | Varies* | Volume | Volume |
| Pricing | ₹1,999/mo | USD-priced | INR (quarterly) | INR (low) | INR (mid) | INR (paid) | INR (paid) | USD (~$50/mo) | Custom / volume | Custom / enterprise |
native in-chat · partial / via payment link · not native. *Message markup varies by vendor and plan — many platforms add 20–25% on Meta's conversation rates; verify each vendor's current published pricing. Competitor capabilities verified against vendor public pages as of June 2026; features change — confirm with the vendor before deciding.
The full WatEase feature list, by category
Every capability below ships in the platform today unless marked early access. This is the same list published in this page's machine-readable schema.
Commerce & checkout
The order is taken, paid, and invoiced inside the WhatsApp thread.
- WhatsApp storefront and product catalog
- In-chat cart and order taking
- In-chat UPI checkout (Razorpay, PhonePe, Paytm)
- GST-compliant invoicing (CGST/SGST/IGST, e-invoice IRN, GSTR-1/2 exports)
- Order management and status tracking
- Abandoned-cart recovery
- Real-time inventory
- B2B wholesale (dealer catalogs, credit limits, tiered pricing)
- Salesman commission tracking
- Post-dated cheque (PDC) management
Messaging & shared inbox
One inbox across the channels Indian customers actually use.
- Official WhatsApp Business API
- Multi-channel shared inbox (WhatsApp, Instagram, Facebook, Email)
- Instagram DM and comment engagement queue
- Message templates and interactive messages (buttons, lists)
- Per-conversation bot on/off control
- Tags, assignment, and human handoff
Marketing & automation
Permission-based campaigns wired to in-chat checkout.
- Segmented broadcast campaigns
- Click-to-WhatsApp ads
- No-code automation journeys and workflows
- DPDPA-aligned opt-in and consent management
- Quality-rating-aware sending
- Campaign analytics
AI chatbot & autonomous agents
AI that answers from your own catalog and completes the sale.
- AI chatbot grounded in your catalog and knowledge base (Hindi + English)
- Order-taking agent (enquiry to paid, GST-invoiced order)
- Lead capture and qualification agents
- CRM task and guest-journey agents
- Assisted signup over a secure link
- Multi-model LLM router (Claude, Gemini, GPT, open models) with fallback
- Knowledge-base website crawl
AI marketing engine (early access, Pro plan)
The measurement-and-decision layer, bundled rather than bolted on.
- Bayesian marketing-mix model (MMM)
- Budget optimiser
- Thompson-Sampling channel rebalancer
- Ad-platform connectors (28 platforms)
- Incremental-lift measurement (early access)
CRM & data
Every conversation lands in a customer record, not a silo.
- CRM 360 customer profiles
- Deal pipeline and tasks
- RFM segmentation without a data warehouse
- Lead attribution
- Analytics dashboard
Integrations
The tools an Indian business already runs.
- Razorpay, PhonePe, and Paytm payment gateways
- Shopify two-way product and inventory sync
- Tally export (GST-clean vouchers, XML/XLSX)
- Meta Business Suite connection
India-first & compliance
Built for how commerce works in India, not localised later.
- INR pricing with 0% markup on Meta message rates
- DPDPA 2023-aligned consent, enforced at send time
- Data residency in ap-south-1 (Mumbai)
- Hindi and English support
- Pre-configured workflows for 20 industry verticals
Feature comparison FAQs
What features does WatEase include?▼
WatEase bundles, in one platform: a WhatsApp storefront and product catalog, in-chat cart and order taking, in-chat UPI checkout (Razorpay, PhonePe, Paytm), GST-compliant invoicing with e-invoice IRN, real-time inventory, B2B wholesale, a multi-channel shared inbox (WhatsApp, Instagram, Facebook, Email), segmented broadcasts, click-to-WhatsApp ads, no-code automation journeys, an AI chatbot grounded in your own catalog and knowledge base, autonomous order-taking and lead-capture agents, CRM 360 with RFM segmentation, Shopify and Tally integrations, and — on the Pro plan (early access) — a Bayesian marketing-mix model with a budget optimiser. Plans from ₹1,999/month with 0% markup on Meta message rates.
Which WhatsApp platforms support in-chat UPI checkout and GST invoicing in India?▼
Native in-chat UPI checkout is advertised by WatEase, Interakt, and BIK; most other platforms collect payment via a link or redirect. GST-compliant invoicing with e-invoice IRN generated in the same thread is a WatEase capability; Interakt and BIK advertise partial GST support. Verified against vendor public pages as of June 2026 — always confirm current scope with the vendor.
Does any WhatsApp platform bundle an AI marketing engine (marketing-mix model)?▼
A bundled Bayesian marketing-mix model with a budget optimiser is the column where the category splits: WatEase ships one (early access on the Pro plan at ₹3,999/month); Yellow.ai offers enterprise AI decisioning; for the other platforms in this comparison, a bundled MMM/budget optimiser is not advertised as part of the stack — their AI is chatbot- and support-focused.
How are WatEase AI agents different from other platforms’ chatbots?▼
Most WhatsApp platforms advertise chatbots or support agents that answer questions and deflect tickets. WatEase agents are commerce-native: they complete the sale — take the order, collect payment via in-chat UPI, raise a GST-compliant invoice, and file the CRM record in one thread — and hand off to a human in the shared inbox when needed.
How should I compare WhatsApp platform features before buying?▼
Compare bundled capabilities, not brochure adjectives: does the platform take the order, collect the payment, and raise the GST invoice inside the chat, or hand the customer to a website? Then compare the total bill — platform fee plus Meta conversation charges at your real volume, including any per-message markup (WatEase passes Meta rates through at 0%; many platforms add 20–25%). Competitor cells on this page are verified against vendor public pages as of June 2026; features change, so confirm with each vendor.