WhatsApp Business Account (WABA)
A logical container in Meta Business Manager that owns one or more WhatsApp phone numbers and the templates, settings, and billing attached to them.
Last updated: 2026-05-03
Definition
A WhatsApp Business Account, or WABA, is the Meta-side entity that represents your business on WhatsApp. It lives inside Meta Business Manager, holds one or more verified phone numbers, owns all the message templates you submit, tracks the quality rating across those numbers, and is the unit of billing for conversation costs. A single Meta Business Manager can hold multiple WABAs — useful for agencies managing several clients, or for a parent company with distinct brand WhatsApp presences.
How it applies in India
For Indian merchants, the WABA holds the GST-relevant business name shown to customers in chat headers (set during Meta Business Verification with PAN/GSTIN documents). Display name changes require re-verification. WatEase manages WABA creation, verification, and number provisioning as part of onboarding.
Frequently asked questions
How many phone numbers can one WABA hold?
Meta allows up to 25 phone numbers per WABA by default, and more on request for verified high-volume senders. Each number has its own quality rating and message limits.
Can I move a phone number between WABAs?
Yes, but the source and destination WABAs must both be in the same Meta Business Manager, or you have to go through a separate "phone number migration" flow that takes 1–3 business days.
Related terms
- WhatsApp Business APIA programmatic interface from Meta that lets businesses send and receive WhatsApp messages at scale through a third-party platform.
- WhatsApp Business Solution Provider (BSP)A Meta-authorised third-party platform that resells WhatsApp Business API access to merchants, handling onboarding, billing, and support.
- Green Tick (Verified Business)The green checkmark next to a business name on WhatsApp, signalling Meta has verified the business as authentic and notable enough to qualify for verification.
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