Contextual Bandit
A multi-armed bandit that conditions arm choice on observable context features (time, audience, device).
Last updated: 2026-06-10
Definition
Vanilla MAB picks the same arm regardless of who's looking. Contextual MAB conditions on context: 'the best creative for a Mumbai user on iOS at 8 PM might differ from a Bangalore user on Android at 10 AM.' Used by journey-orchestration systems to personalize variant selection per audience cohort.
How it applies in India
No India-specific behavior.
Related terms
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