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Pricing

WatEase pricing: one WhatsApp commerce plan, customised to your business.

WatEase, India's WhatsApp commerce platform, runs your inbox, campaigns, contacts and commerce on WhatsApp, billed monthly or annually. There are no fixed plans: tell us your use case and requirements and we send a plan customised to your business, with a monthly and an annual figure and every add-on itemised.

  • 0% markup on WhatsApp messages
  • Onboarding included
  • 14-day money-back guarantee
  • Monthly or annual billing
  • Feature customisation on request

Get a quote

Step 1 of 2

Two short steps: your name and number, then what you need.

About you

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No spam, no sharing — see our privacy policy. We'll reply on WhatsApp or email. We reply within one business day.

How the cost works

  1. One platform fee, customised to you.Sized on your use case and requirements: your seats, your monthly message volume and the modules you switch on. Monthly or annual; terms depend on your agreement and compliance requirements.
  2. WhatsApp messages at Meta's rate.₹0.8631 per marketing message, ₹0.115 per utility message, service replies at the utility rate from 1 October 2026, after the first 1,000 a month per business number. We add nothing on top.
  3. Modules and customisations, itemised.AI agents, AI CRM, chatbot and flows, commerce and hotel modules, extra seats, message packs and any feature customisation you ask for — each itemised on your quote.
Your WatEase quotePrepared for WatEase Handlooms
Sample
  • PlanCustomised to your business
  • Built aroundGrow: campaigns that show what pays back
  • SeatsSized to your team
  • WhatsApp messagesSized to your volume
  • Add-onAI agents
  • Onboarding & verificationIncluded
  • Meta message charges0% markup

Your priceA monthly and an annual figureOn your quote

Monthly and annual figures, every add-on itemised — sent on WhatsApp within one business day.

What you can do with WatEase

Sell, grow and run your business on WhatsApp.

WatEase is a WhatsApp commerce platform for Indian businesses, built on Meta's official WhatsApp Business API. Sell in the chat with a catalogue, UPI checkout and GST billing; grow with broadcasts, Click-to-WhatsApp ads and revenue attribution; and run every location, number and team from one shared inbox.

  1. 01 Sell

    Sell on WhatsApp

    Orders and UPI payments inside the chat

    Customers browse your catalogue, order and pay by UPI without leaving WhatsApp, then get their GST invoice and delivery updates in the same chat. Every step they skip is one less place to drop off.

    • Storefront, QR menu or WhatsApp catalog
    • Ordering and UPI checkout in the chat
    • GST billing, order and delivery updates
    • Abandoned cart recovery and COD order confirmation
    • Shared inbox, broadcasts and templates

    Best for: Shops, restaurants and D2C brands

    How selling on WhatsApp works
  2. 02 Grow

    Grow with WhatsApp marketing

    Campaigns measured against real orders

    Broadcasts, automated journeys and Click-to-WhatsApp ads bring customers back, and revenue attribution shows which campaign led to which order, so your budget goes where it pays back.

    • Campaigns, journeys, A/B tests and win-back
    • Click-to-WhatsApp ads and Meta retargeting
    • Contacts, tags and segmentation
    • Instagram DM and Messenger in the same inbox
    • Revenue attribution and the campaign assistant

    Best for: Brands that spend on ads and broadcasts

    Explore WhatsApp marketing
  3. 03 Run

    Run every location from one platform

    Every outlet, number and team in one place

    Manage every outlet, WhatsApp number and team member from one shared inbox, with roles, permissions and audit logs, and connect WatEase to the systems you already use.

    • Multi-location, multi-number and WABA management
    • Roles, permissions and audit logs
    • Shopify and WooCommerce stores kept in sync
    • Hotel and guest suite, custom integrations
    • Data residency in India or the US; SSO as a customisation on request

    Best for: Chains, hotel groups, distributors and regulated businesses

    WatEase for larger businesses

See WatEase working on your business.

Book a live demo and a specialist shows you selling, marketing and operations on your own catalogue and WhatsApp number, then sets it up with you.

  • A Meta Tech Provider on the WhatsApp Business Platform
  • Onboarding by a specialist, included
  • Feature customisation on request
  • Your data hosted in India

What working with us looks like

A specialist, not a sandbox.

There is no time-boxed trial. You get the real product, set up with you by a specialist, and 14 days to change your mind.

  1. Day 0Your quote within one business day — a monthly and an annual figure, every add-on itemised.
  2. Day 1A specialist connects your number and guides your catalogue and contact import over email and chat.
  3. Week 1Meta verification and green tick in progress, first agent live, team trained.
  4. Day 14Not right? A full refund of the subscription fee — no reason needed, no retention call.
  5. OngoingSupport by email and chat, a 99.5% uptime target, and a contractual SLA with service credits where your agreement includes one.

What's included

Everything a WhatsApp commerce plan includes.

Every capability below ships on the platform; the packages above set seats and volume, and add-ons are priced on request.

Every WatEase feature, what it does, and whether it is included, an add-on or on request.
FeatureWhat it doesAvailability
Channels
Official WhatsApp Business APIYour number on Meta’s Cloud API, connected and managed by WatEase.Your number on Meta’s Cloud API, connected and managed by WatEase.Included
Green-tick verification assistanceHelp applying for the green tick beside your business name.Help applying for the green tick beside your business name.Included
Instagram DM inboxInstagram direct messages land in the same shared inbox as WhatsApp.Instagram direct messages land in the same shared inbox as WhatsApp.Included
Facebook Messenger inboxMessenger conversations from your Facebook Page land in the shared inbox.Messenger conversations from your Facebook Page land in the shared inbox.Included
Website chat widgetA live-chat bubble for your website: one script tag, and chats land in your WhatsApp inbox. Multi-site embeds on request.A live-chat bubble for your website: one script tag, and chats land in your WhatsApp inbox. Multi-site embeds on request.Included
Multiple WhatsApp numbers / WABARun several numbers or WhatsApp Business Accounts from one workspace.Run several numbers or WhatsApp Business Accounts from one workspace.On request
Core Commerce
WatEase Commerce (storefront & catalog)A WhatsApp-native storefront and catalogue, switched on from the App Store.A WhatsApp-native storefront and catalogue, switched on from the App Store.Add-on
Product Catalog ManagementCreate and edit products, prices and stock from the dashboard.Create and edit products, prices and stock from the dashboard.Add-on
Bulk Product Upload (CSV)Import your catalogue from a spreadsheet.Import your catalogue from a spreadsheet.Add-on
Product Variants (Size, Color)Sell one product in several sizes, colours or options.Sell one product in several sizes, colours or options.Add-on
Inventory ManagementTrack stock per product and variant as orders come in.Track stock per product and variant as orders come in.Add-on
WhatsApp IntegrationOrders, carts and catalogue messages flow through your WhatsApp number.Orders, carts and catalogue messages flow through your WhatsApp number.Included
Payments
Payment Gateway IntegrationConnect Razorpay, PhonePe or Paytm and collect payment in chat.Connect Razorpay, PhonePe or Paytm and collect payment in chat.Included
UPI Deep LinksA link that opens the buyer’s UPI app, amount pre-filled.A link that opens the buyer’s UPI app, amount pre-filled.Included
Multiple Payment MethodsUPI, cards, net banking and wallets through your gateway.UPI, cards, net banking and wallets through your gateway.Included
Cash on Delivery (COD)Take the order now and collect payment at the door.Take the order now and collect payment at the door.Included
Payment RemindersSends a WhatsApp reminder until an unpaid order is settled.Sends a WhatsApp reminder until an unpaid order is settled.Included
GST InvoicingGenerates a GST-compliant invoice for each order and shares it in chat.Generates a GST-compliant invoice for each order and shares it in chat.Included
Financial ReportsRevenue, refunds and collections summarised by day, week and month.Revenue, refunds and collections summarised by day, week and month.Included
Messaging & Automation
Template & conversation chargesBilled directly by Meta at its published India rates; WatEase adds no markup, so you pay Meta wholesale.Billed directly by Meta at its published India rates; WatEase adds no markup, so you pay Meta wholesale.Included
0% markup on Meta message costYou pay Meta’s wholesale per-message rate; WatEase adds nothing on top.You pay Meta’s wholesale per-message rate; WatEase adds nothing on top.Included
Broadcast MessagingSend an approved template to an opted-in list in one go.Send an approved template to an opted-in list in one go.Included
Scheduled CampaignsQueue a broadcast for a date and time; it sends itself.Queue a broadcast for a date and time; it sends itself.Included
Template Message ManagerDraft, submit and track WhatsApp templates through Meta’s approval.Draft, submit and track WhatsApp templates through Meta’s approval.Included
Carousel & Interactive TemplatesCards, buttons and lists inside a message instead of plain text.Cards, buttons and lists inside a message instead of plain text.Included
Order ConfirmationsA WhatsApp message goes out the moment an order is placed.A WhatsApp message goes out the moment an order is placed.Included
Automated ResponsesReplies that fire on keywords, business hours or first contact.Replies that fire on keywords, business hours or first contact.Included
Quick / Saved RepliesCanned answers your team inserts with a shortcut.Canned answers your team inserts with a shortcut.Included
Chatbot & flow builderThe Chatbot module — automation and conversational flows — is a priced add-on on every package.The Chatbot module — automation and conversational flows — is a priced add-on on every package.Add-on
Auto-assignment & Agent RoutingNew chats go to the right teammate by rule or round-robin.New chats go to the right teammate by rule or round-robin.Included
Opt-in & Session Window ManagementRecords consent and tracks each customer’s service window.Records consent and tracks each customer’s service window.Included
Click-to-WhatsApp AdsA priced add-on: Meta ads that open a WhatsApp chat, with conversations, leads and revenue attributed to each ad.A priced add-on: Meta ads that open a WhatsApp chat, with conversations, leads and revenue attributed to each ad.Add-on
Abandoned Cart RecoveryMessages a shopper who left items in the cart.Messages a shopper who left items in the cart.Add-on
Drip Campaigns & RetargetingA sequence of messages spaced over days, triggered by behaviour.A sequence of messages spaced over days, triggered by behaviour.Included
AI Agents (order-taking & RAG)A priced add-on: answers from your knowledge base, takes orders and bookings, and hands off to a human.A priced add-on: answers from your knowledge base, takes orders and bookings, and hands off to a human.Add-on
Customer SegmentationGroup contacts by purchase, recency, spend or tag before you send.Group contacts by purchase, recency, spend or tag before you send.Included
Workflow BuilderChain triggers and actions across inbox, orders and CRM.Chain triggers and actions across inbox, orders and CRM.Add-on
Analytics & Reporting
Sales AnalyticsOrders, revenue and average order value over time.Orders, revenue and average order value over time.Included
Customer AnalyticsNew, returning and lapsed customers, and what they buy.New, returning and lapsed customers, and what they buy.Included
Campaign AnalyticsDelivered, read, replied and converted, for every broadcast.Delivered, read, replied and converted, for every broadcast.Included
Revenue & ROI AnalyticsRevenue attributed to each campaign, set against what it cost.Revenue attributed to each campaign, set against what it cost.Included
Export Reports (Excel/PDF)Download any report as a spreadsheet or a PDF.Download any report as a spreadsheet or a PDF.Included
Custom DashboardsDashboards built to your own metrics by our team.Dashboards built to your own metrics by our team.On request
Real-time MetricsLive counts of messages, chats and orders as they happen.Live counts of messages, chats and orders as they happen.Included
CRM & Customer Management
CRM ContactsContact records sized to your package; the quote sets the allowance.Contact records sized to your package; the quote sets the allowance.Included
Customer DatabaseOne record per customer across every channel and order.One record per customer across every channel and order.Included
Customer ProfilesContact details, tags, notes and conversation history in one view.Contact details, tags, notes and conversation history in one view.Included
Purchase HistoryEvery order a customer has placed, on their profile.Every order a customer has placed, on their profile.Included
Customer Tags & SegmentsLabel contacts by hand or by rule, then message the group.Label contacts by hand or by rule, then message the group.Included
CRM Pipelines & Lead ScoringThe CRM module — pipelines, leads, deals, lead scoring, forecasting — is a priced add-on; contacts, tags and segments are included.The CRM module — pipelines, leads, deals, lead scoring, forecasting — is a priced add-on; contacts, tags and segments are included.Add-on
Customer Lifetime ValueTotal spend per customer, computed from their orders.Total spend per customer, computed from their orders.Included
Team & Collaboration
Shared Team InboxOne inbox for the whole team; seats come with your package, extra seats are a priced add-on.One inbox for the whole team; seats come with your package, extra seats are a priced add-on.Included
Role-based AccessOwner, manager and agent roles decide who sees and does what.Owner, manager and agent roles decide who sees and does what.Included
Activity Audit LogsA record of who changed what, and when.A record of who changed what, and when.Included
Team Performance MetricsResponse time, chats handled and resolutions, per teammate.Response time, chats handled and resolutions, per teammate.Included
Advanced Features
API AccessREST endpoints for contacts, messages, orders and templates.REST endpoints for contacts, messages, orders and templates.Included
WebhooksEvent callbacks to your systems when messages or orders change.Event callbacks to your systems when messages or orders change.Included
A/B TestingSplit a campaign between variants and compare the results.Split a campaign between variants and compare the results.Included
Custom IntegrationsConnectors to your ERP, POS or CRM, built to your spec.Connectors to your ERP, POS or CRM, built to your spec.On request
Custom DomainYour storefront and links on your own domain.Your storefront and links on your own domain.Included
Advanced SecurityEncryption, access controls and an audit trail as standard; SSO/SAML on request.Encryption, access controls and an audit trail as standard; SSO/SAML on request.Included
Setup, Onboarding & Compliance
Guided onboardingA specialist sets up your number, catalogue and first automations with you over email and chat.A specialist sets up your number, catalogue and first automations with you over email and chat.Included
No setup / onboarding feeNothing is billed for setup or onboarding on any package.Nothing is billed for setup or onboarding on any package.Included
WhatsApp Business API setup helpWe take you through Meta’s API application and number registration.We take you through Meta’s API application and number registration.Included
Meta Business (green-tick) verification assistanceThe document checklist and Business Manager steps, walked through with you.The document checklist and Business Manager steps, walked through with you.Included
Migration assistance (contacts, templates, catalog)We guide the import of contacts, templates and products from your previous platform.We guide the import of contacts, templates and products from your previous platform.Included
Support
Premium SupportEmail and chat support on every package; priority handling on request.Email and chat support on every package; priority handling on request.Included
Customization supportBespoke flows, custom integrations and solution engineering, scoped and quoted on request.Bespoke flows, custom integrations and solution engineering, scoped and quoted on request.On request
Chat supportChat with the support team on WhatsApp or in the app.Chat with the support team on WhatsApp or in the app.Included
Dedicated Account ManagerAn account manager who knows your account, by email and chat.An account manager who knows your account, by email and chat.On request
OnboardingGuided setup on every package; a dedicated onboarding lead on request.Guided setup on every package; a dedicated onboarding lead on request.Included

Add-ons and seats are priced on request — the quote form above is the way in. Get a quote

How our pricing works

One quote. Two bills, and we only send one of them.

Every WhatsApp platform has the same two-layer cost: the software you subscribe to, and Meta's per-message charges. Most resellers quietly add 20–25% to the second layer. We do not touch it.

0% markup on messages
Meta bills your WhatsApp messages at its published rate. We add nothing on top, for every customer.
Onboarding included
A specialist sets up your number, catalog and first automations with you over email and chat. No setup fee, no onboarding tier to buy.
14-day money-back guarantee
Not the right fit? Tell us inside 14 days of your first payment and we refund the subscription fee in full — no reason needed, no retention call. It replaces a free trial: you get the real product with a specialist setting it up, not a stripped-down sandbox. Meta's message charges are spent when messages send, so they sit outside the refund.
Your data, your terms
Contract term, cancellation and a full export of contacts, conversations and orders follow your agreement and compliance requirements.

Full billing terms, including notice periods for any price change, are in Section 6 of our Terms of Service.

In detail

How WatEase pricing actually works

WatEase has one platform fee and one pass-through cost — that's it. The platform fee covers the WatEase product (store builder, inbox, CRM, AI, automation, support) and is quoted to your business rather than printed on a rate card; the pass-through cost is what Meta charges per WhatsApp message in India, billed in INR at Meta's wholesale rate. Indian merchants pay no transaction fees on the WatEase platform itself — every order and every message is included in the monthly subscription.

What decides your quote

Your use case and requirements size a WatEase quote, never how much you sell. First, seats: how many people need to work the shared inbox, run campaigns or manage orders, sized to what we agree for your business. Second, monthly template-message volume: the broadcasts, campaign sends and notifications you push outside the 24-hour customer window, sized to your agreed requirements, with stacking packs above that. Third, the modules you switch on: AI Agents, the Chatbot builder, the sales CRM, WatEase Commerce (storefront, catalog and QR menu), the hotel suite, POS, loyalty and the rest of the add-on catalogue — each is itemised on the quote. Larger operations can add the contract layer: an uptime SLA with service credits, data residency (IN / US), multi-number and WABA management, custom integrations (SSO/SAML among them, as a customisation on request) and a dedicated account manager. Tell us your use case and requirements through the quote form at the top of this page and you get a monthly and an annual figure for a plan customised to your business, with every add-on itemised.

Sell: orders and payments in the chat

Get your business on WhatsApp and sell there. The official WhatsApp Business API with green-tick verification help, a shared inbox, broadcasts and campaigns with no per-broadcast fee (you only pay Meta's per-message cost), approved message templates, contacts, tags and smart segmentation. WatEase Commerce — storefront, catalog and QR menu, with UPI checkout and GST billing — is a module you switch on only if you sell online. The Instagram DM and Facebook Messenger inboxes are modules too, switched on from the App Store and itemised on your quote. WhatsApp template and service message charges are billed directly by Meta at its published India rates with 0% markup: ₹0.8631 per Marketing message, ₹0.115 per Utility, ₹0.115 per Authentication, and ₹0.115 for Service replies inside the 24-hour customer-reply window from 1 October 2026.

Grow: campaigns that show what pays back

Automate, sell and scale. A/B testing and campaign experiments, drip campaigns, journeys and retargeting, carousel and interactive templates, and revenue and ROI analytics that show which campaigns actually drive revenue rather than just opens and clicks. Two modules sit here, both switched on from the App Store: the CRM — pipelines, leads, deals, lead scoring and RFM segmentation — and Click-to-WhatsApp ads, Meta ads that open a WhatsApp chat with the conversations, leads and revenue attributed back to each ad.

Run: every location, number and team

For distributors, chains, hotel groups, multi-brand groups and regulated verticals (pharma, BFSI, healthcare), usually on annual contracts. Multi-number and WABA management, roles and audit logs, the hotel and guest suite, custom integrations, a dedicated account manager, green-tick verification support (Meta decides), data residency (IN / US), and uptime and support commitments written into your contract. Seats and messages are sized to your contract, message costs pass through at Meta's rate with 0% markup, and the platform fee is fixed.

Customisation requests

Every business works a little differently, so WatEase takes customisation requests. Ask for a feature to work your way, a report, a workflow or an integration with a system you already run, and our team scopes it with you and adds it to your quote. SSO/SAML and CRM sync with HubSpot, Salesforce, Zoho CRM, Pipedrive or Freshsales are available this way, as a customisation on request.

Add-ons, itemised on your quote

Five things are sold as modules, and they go into any plan when you need them, so nothing forces a bigger plan just to unlock them. AI Agents answer from your knowledge base, take orders and bookings, and hand off to a human. The Chatbot module is the automation and conversational-flow builder. The CRM is the sales suite — pipelines, leads, deals, activities, lead scoring and forecasting; contacts, customer profiles, tags and segments are not part of it and come with every plan. Extra seats are sold per seat per month, and an Extra template messages pack adds volume each month — packs stack, so volume is never a reason to change plans. Every add-on is priced on request and itemised on your quote. Industry modules (storefront, POS, hotel suite, loyalty and the rest) sit in the add-on catalogue above.

Full-speed sending for every customer

Every customer sends at the full rate Meta gives their number on its official Cloud API: 80 messages a second as standard, and up to 1,000 once Meta upgrades the number. We never throttle a smaller customer to sell speed; some providers cap entry plans at around 40 messages a second, half the standard rate. Your allowance is a monthly count, not a speed.

There is no free trial — there is a 14-day money-back guarantee

WatEase does not run a time-boxed free trial, and that is a deliberate choice. A trial account gives you a sandbox and leaves you to configure it alone, which is where most WhatsApp onboarding stalls — Meta business verification and API approval alone can take the better part of a week. Instead every customer gets a full money-back guarantee: pay, get a specialist to set up your number, catalog and first automations with you, run the real product on real customers, and if it is not right, tell us within 14 days of your first payment and we refund the subscription fee in full — Meta’s message charges are spent when messages send, so they sit outside the refund. The window is 14 days rather than 7 precisely so that WhatsApp Business API verification finishes inside it. Cancellation and a full export of your contacts, conversations and orders follow your agreement and compliance requirements.

Onboarding and business verification are free

Every customer gets hands-on setup at no extra cost — no onboarding fee, unlike platforms that bill setup separately. A real person helps you configure your store, catalog, and automations, and we guide you through applying for WhatsApp Business API access and Meta Business (green-tick) verification, including the document checklist and Business Manager steps. Moving from another platform? We help import your contacts, message templates, and product catalog so you go live without losing your history.

Why no transaction fees?

Two reasons. First, payment-gateway transaction fees already get charged by Razorpay, PhonePe, or Paytm at the rails layer (about 2% on cards; UPI is zero-MDR by regulation, though some gateways add a fee) — adding our own cut on top makes the platform uneconomic at low average-order-value, which is exactly where Indian SMBs operate. Second, a percentage cut creates the wrong incentive: as your store grows, our fee grows whether or not we add new value. Flat monthly pricing forces us to keep shipping. Plans renew monthly or annually (10% off for annual); contract term and cancellation depend on your agreement and compliance requirements.

Telling us what you need

  • • A solo sender who wants the official API, broadcasts and templates at 0% markup: tell us your monthly volume and we quote a WhatsApp-only plan.
  • • Running your business on WhatsApp — shared WhatsApp inbox, campaigns, contacts and segmentation, ads: tell us your seats and volume, and whether you want the Instagram and Messenger inboxes, GST billing or the Storefront module.
  • • Scaling and want A/B testing, drip campaigns and revenue analytics: that is Grow; tell us the channels you spend on.
  • • Multi-brand, multi-store, regulated vertical, or agency reseller: that is Run; tell us your locations, numbers and compliance needs.
  • • Want the AI to answer and take orders on its own, or need automation flows? Add AI Agents or the Chatbot module to your plan.
  • • Selling with a pipeline — leads, deals, stages, lead scoring and forecasting? Add the CRM module to your plan.
  • • Need a specific capability — commerce, hotel suite, GST filing, loyalty? Add the matching module to your plan.
  • • Need a feature to work differently for your business? Ask for a customisation and we scope it with you.
  • • Estimating WhatsApp conversation cost? Use the free conversation cost calculator before you sign up.
  • • Sizing cross-channel attribution vs last-click for paid media? Use the ROAS calculator to see the directional delta on your numbers.
  • • Ready for a number? Get a quote with your use case and requirements, and we quote a plan customised to your business.

Quotes are in INR, with USD available for teams outside India. GST is added as 18% on Indian invoices and reflected separately. Our databases, files and backups are hosted in India, aligned with DPDPA 2023.

FAQ

WhatsApp pricing questions, answered

Everything you need to know about our pricing, billing, and plans

No — there is no free-forever plan and no time-boxed trial. Every plan is a paid subscription, customised to your use case and requirements and quoted on request — sized to your seats and monthly template-message volume, and priced by contract for larger businesses. What you get instead of a trial clock: a 14-day money-back guarantee on your first payment, guided onboarding by a specialist at no setup fee, 0% markup on WhatsApp messages so Meta message charges pass through at cost, and cancellation and data export on terms that follow your agreement and compliance requirements. If you want to see the platform running against your own catalog before you buy, book a live demo.

Still have questions about pricing?

Our team is here to help. Chat with us on WhatsApp, or book a demo and we will walk you through it.

Next step

Ready for your WhatsApp pricing quote?

Tell us your use case and requirements, and any customisation you need, and we will quote a plan made for your business and set it up with you.

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