In detail
How WatEase pricing actually works
WatEase has one platform fee and one pass-through cost — that's it. The platform fee covers the WatEase product (store builder, inbox, CRM, AI, automation, support) and is quoted to your business rather than printed on a rate card; the pass-through cost is what Meta charges per WhatsApp message in India, billed in INR at Meta's wholesale rate. Indian merchants pay no transaction fees on the WatEase platform itself — every order and every message is included in the monthly subscription.
What decides your quote
Your use case and requirements size a WatEase quote, never how much you sell. First, seats: how many people need to work the shared inbox, run campaigns or manage orders, sized to what we agree for your business. Second, monthly template-message volume: the broadcasts, campaign sends and notifications you push outside the 24-hour customer window, sized to your agreed requirements, with stacking packs above that. Third, the modules you switch on: AI Agents, the Chatbot builder, the sales CRM, WatEase Commerce (storefront, catalog and QR menu), the hotel suite, POS, loyalty and the rest of the add-on catalogue — each is itemised on the quote. Larger operations can add the contract layer: an uptime SLA with service credits, data residency (IN / US), multi-number and WABA management, custom integrations (SSO/SAML among them, as a customisation on request) and a dedicated account manager. Tell us your use case and requirements through the quote form at the top of this page and you get a monthly and an annual figure for a plan customised to your business, with every add-on itemised.
Sell: orders and payments in the chat
Get your business on WhatsApp and sell there. The official WhatsApp Business API with green-tick verification help, a shared inbox, broadcasts and campaigns with no per-broadcast fee (you only pay Meta's per-message cost), approved message templates, contacts, tags and smart segmentation. WatEase Commerce — storefront, catalog and QR menu, with UPI checkout and GST billing — is a module you switch on only if you sell online. The Instagram DM and Facebook Messenger inboxes are modules too, switched on from the App Store and itemised on your quote. WhatsApp template and service message charges are billed directly by Meta at its published India rates with 0% markup: ₹0.8631 per Marketing message, ₹0.115 per Utility, ₹0.115 per Authentication, and ₹0.115 for Service replies inside the 24-hour customer-reply window from 1 October 2026.
Grow: campaigns that show what pays back
Automate, sell and scale. A/B testing and campaign experiments, drip campaigns, journeys and retargeting, carousel and interactive templates, and revenue and ROI analytics that show which campaigns actually drive revenue rather than just opens and clicks. Two modules sit here, both switched on from the App Store: the CRM — pipelines, leads, deals, lead scoring and RFM segmentation — and Click-to-WhatsApp ads, Meta ads that open a WhatsApp chat with the conversations, leads and revenue attributed back to each ad.
Run: every location, number and team
For distributors, chains, hotel groups, multi-brand groups and regulated verticals (pharma, BFSI, healthcare), usually on annual contracts. Multi-number and WABA management, roles and audit logs, the hotel and guest suite, custom integrations, a dedicated account manager, green-tick verification support (Meta decides), data residency (IN / US), and uptime and support commitments written into your contract. Seats and messages are sized to your contract, message costs pass through at Meta's rate with 0% markup, and the platform fee is fixed.
Customisation requests
Every business works a little differently, so WatEase takes customisation requests. Ask for a feature to work your way, a report, a workflow or an integration with a system you already run, and our team scopes it with you and adds it to your quote. SSO/SAML and CRM sync with HubSpot, Salesforce, Zoho CRM, Pipedrive or Freshsales are available this way, as a customisation on request.
Add-ons, itemised on your quote
Five things are sold as modules, and they go into any plan when you need them, so nothing forces a bigger plan just to unlock them. AI Agents answer from your knowledge base, take orders and bookings, and hand off to a human. The Chatbot module is the automation and conversational-flow builder. The CRM is the sales suite — pipelines, leads, deals, activities, lead scoring and forecasting; contacts, customer profiles, tags and segments are not part of it and come with every plan. Extra seats are sold per seat per month, and an Extra template messages pack adds volume each month — packs stack, so volume is never a reason to change plans. Every add-on is priced on request and itemised on your quote. Industry modules (storefront, POS, hotel suite, loyalty and the rest) sit in the add-on catalogue above.
Full-speed sending for every customer
Every customer sends at the full rate Meta gives their number on its official Cloud API: 80 messages a second as standard, and up to 1,000 once Meta upgrades the number. We never throttle a smaller customer to sell speed; some providers cap entry plans at around 40 messages a second, half the standard rate. Your allowance is a monthly count, not a speed.
There is no free trial — there is a 14-day money-back guarantee
WatEase does not run a time-boxed free trial, and that is a deliberate choice. A trial account gives you a sandbox and leaves you to configure it alone, which is where most WhatsApp onboarding stalls — Meta business verification and API approval alone can take the better part of a week. Instead every customer gets a full money-back guarantee: pay, get a specialist to set up your number, catalog and first automations with you, run the real product on real customers, and if it is not right, tell us within 14 days of your first payment and we refund the subscription fee in full — Meta’s message charges are spent when messages send, so they sit outside the refund. The window is 14 days rather than 7 precisely so that WhatsApp Business API verification finishes inside it. Cancellation and a full export of your contacts, conversations and orders follow your agreement and compliance requirements.
Onboarding and business verification are free
Every customer gets hands-on setup at no extra cost — no onboarding fee, unlike platforms that bill setup separately. A real person helps you configure your store, catalog, and automations, and we guide you through applying for WhatsApp Business API access and Meta Business (green-tick) verification, including the document checklist and Business Manager steps. Moving from another platform? We help import your contacts, message templates, and product catalog so you go live without losing your history.
Why no transaction fees?
Two reasons. First, payment-gateway transaction fees already get charged by Razorpay, PhonePe, or Paytm at the rails layer (about 2% on cards; UPI is zero-MDR by regulation, though some gateways add a fee) — adding our own cut on top makes the platform uneconomic at low average-order-value, which is exactly where Indian SMBs operate. Second, a percentage cut creates the wrong incentive: as your store grows, our fee grows whether or not we add new value. Flat monthly pricing forces us to keep shipping. Plans renew monthly or annually (10% off for annual); contract term and cancellation depend on your agreement and compliance requirements.
Telling us what you need
- • A solo sender who wants the official API, broadcasts and templates at 0% markup: tell us your monthly volume and we quote a WhatsApp-only plan.
- • Running your business on WhatsApp — shared WhatsApp inbox, campaigns, contacts and segmentation, ads: tell us your seats and volume, and whether you want the Instagram and Messenger inboxes, GST billing or the Storefront module.
- • Scaling and want A/B testing, drip campaigns and revenue analytics: that is Grow; tell us the channels you spend on.
- • Multi-brand, multi-store, regulated vertical, or agency reseller: that is Run; tell us your locations, numbers and compliance needs.
- • Want the AI to answer and take orders on its own, or need automation flows? Add AI Agents or the Chatbot module to your plan.
- • Selling with a pipeline — leads, deals, stages, lead scoring and forecasting? Add the CRM module to your plan.
- • Need a specific capability — commerce, hotel suite, GST filing, loyalty? Add the matching module to your plan.
- • Need a feature to work differently for your business? Ask for a customisation and we scope it with you.
- • Estimating WhatsApp conversation cost? Use the free conversation cost calculator before you sign up.
- • Sizing cross-channel attribution vs last-click for paid media? Use the ROAS calculator to see the directional delta on your numbers.
- • Ready for a number? Get a quote with your use case and requirements, and we quote a plan customised to your business.
Quotes are in INR, with USD available for teams outside India. GST is added as 18% on Indian invoices and reflected separately. Our databases, files and backups are hosted in India, aligned with DPDPA 2023.