Green Tick (Verified Business)

Definition

The Green Tick is the verification badge Meta awards to a small subset of WhatsApp Business accounts that pass an additional notability and authenticity review beyond standard Business Verification. The criteria — broadly news coverage, brand presence, and Meta's editorial discretion — are stricter than for the blue Instagram/Facebook checkmark. Most businesses on WhatsApp do not have a Green Tick and never will. Having it makes the verified business name show in chat headers regardless of whether the customer has saved the contact, which materially improves trust on cold marketing broadcasts.

How it applies in India

Indian Green Tick recipients are typically D2C unicorns, banks, large retailers, and government entities. Smaller businesses build trust instead through the Display Name (which appears even without a Green Tick) and through a polished business profile that includes website, address, and category. WatEase guides merchants through the application but sets honest expectations about approval rates.

Frequently asked questions