Gold rate broadcasts and occasion campaigns for Indian jewellers
Gold rate broadcasts let an Indian jeweller send the day’s gold and silver rates to consented customers on WhatsApp, which is the highest-engagement recurring message in the category. Occasion campaigns layer on top — Akshaya Tritiya, Dhanteras, wedding season and stored anniversaries — segmented by past purchase rather than sent to the entire list.
Built for Indian businesses 🇮🇳 · Plans from ₹1,999/month · 0% markup on WhatsApp messages
What the customer actually sees
Not a mock-up of a feature — the real message shape for a jewellery & accessories business, in the price band and language this vertical works in.
WhatsApp Business
WhatsApp Business API
- Business: Good morning. Today’s rates at Sridevi Jewellers — 22K gold ₹6,795/g, 24K ₹7,120/g, silver ₹92/g. Rates revised daily at 10 AM.
Daily rate broadcast · marketing template · consented list only
- Business: Akshaya Tritiya is on 29 April. Bookings at today’s rate open now — pay a token advance and the rate is locked whatever it does before the date.Lock today’s rate ↗
Occasion campaign · segmented to buyers with prior gold purchases
- Customer: What about the coin scheme?
- Business: Our 11-month savings scheme is open — pay a fixed amount monthly, redeem against any piece at the end. I’ll send the terms and the first instalment link.View scheme terms ↗
Routed to inbox · scheme enrolment continues in-thread
How it works
Build a consented list
Opt-in is captured at enquiry, at billing and at the showroom QR, with purpose recorded — so a customer who agreed to rate updates has demonstrably agreed to rate updates.
Broadcast the rate, segment the campaign
The daily rate goes to the rate-opted list. Occasion campaigns go to segments built on purchase history and stored dates — prior bridal buyers before wedding season, coin buyers before Dhanteras.
Close in the thread
A rate-lock booking, a scheme enrolment or a showroom appointment is completed in the conversation, with any token advance collected by UPI at 0% MDR.
What a consented rate list is actually worth
No invented ROI percentages — these are the mechanisms and the market facts behind them. Your numbers depend on your volume, and the dashboard measures each one.
500M+
WhatsApp users in India — Meta has cited India as WhatsApp’s largest market worldwide.
Source: Meta Newsroom2023
The year India enacted the Digital Personal Data Protection Act (DPDPA), which governs consent for processing personal data, including marketing outreach.
Source: MeitY — data protection frameworkJuly 1, 2025
The date Meta transitioned WhatsApp Business Platform billing from per-conversation to per-message for template messages.
Source: Meta for Developers — WhatsApp pricingA daily message people open
Almost no recurring marketing message survives contact with an Indian consumer. The gold rate does, because it is a number the customer would otherwise go looking for.
A rate list of 5,000 consented customers is a channel you can reach every morning at one marketing conversation each, with genuine attention — an asset most retail categories simply cannot build.
Demand concentrated on auspicious dates
Akshaya Tritiya, Dhanteras and Pushya Nakshatra concentrate a large share of annual gold buying. A rate-lock offer ahead of those dates captures intent before the buyer walks into a competitor.
If 200 of your 5,000 rate-list customers book a rate lock ahead of Akshaya Tritiya at a ₹40,000 average, that is ₹80,00,000 of committed demand arriving on a known date, planned for rather than hoped for.
Savings schemes filled without counter time
The 11-month gold savings scheme is a working-capital instrument for the jeweller and a commitment device for the customer. Enrolling and collecting instalments in the thread removes the monthly counter visit.
Every scheme instalment collected by UPI link is a payment that did not require the customer to visit, and did not cost roughly 2% in card MDR.
A 5,000-customer list, two ways
| Without WatEase | With WatEase | |
|---|---|---|
| What you send daily | Nothing, or an SMS nobody reads | The gold rate, to a list that asked for it |
| Who gets the festival campaign | Everyone, every festival | Segments built on past purchases and stored dates |
| Consent position under the DPDP Act | Numbers collected at billing, no recorded purpose | Purpose-tagged, timestamped consent per contact |
| Meta quality rating | Yellow within weeks; daily messaging tier capped | Green — capped frequency, high relevance |
| How a rate lock is booked | A showroom visit | A UPI token advance in the thread, at 0% MDR |
List sizes, booking rates and ticket values above are an illustrative scenario for working the arithmetic, not a claim about your showroom or an average across WatEase customers. Gold rates shown are illustrative and change daily.
Set this up in WatEase
Five steps, each pointing at the actual screen you do it on. Most teams have this running the same day.
- 1
Capture rate-list consent separately
Record opt-in for rate updates as its own purpose, distinct from order updates and general promotions, so the daily send rests on a specific consent.
Settings → Consent & opt-in
- 2
Automate the daily rate
Connect your rate source and schedule the broadcast at a fixed time each morning, so the message is predictable and the list learns to expect it.
Marketing → Campaigns → Recurring
- 3
Store occasion dates
Capture wedding anniversaries, past bridal purchases and coin-buying history so festival campaigns can be segmented rather than blasted.
CRM → Contact fields
- 4
Set the frequency cap
Cap total marketing conversations per customer per week across the rate broadcast and every campaign. Without one global cap, the two stack and the quality rating falls.
Marketing → Guardrails
- 5
Wire rate locks and schemes
Configure token advances for rate-lock bookings and instalment links for the savings scheme, both collected over UPI at 0% MDR.
Settings → Payments
The Indian gold calendar, and the consent it demands
Indian gold demand is calendar-driven and rate-sensitive in a way no other retail category matches, which makes the messaging opportunity unusually large and the compliance risk correspondingly real.
- Akshaya Tritiya, Dhanteras and Pushya Nakshatra concentrate a disproportionate share of annual gold buying into a handful of days, and rate-lock bookings ahead of them are standard practice.
- Gold savings schemes structured over roughly eleven monthly instalments are widespread; collecting instalments over UPI removes the monthly counter visit and the card MDR.
- The DPDP Act 2023 requires recorded, purpose-limited consent. Rate updates and festival promotions are separate purposes and should be captured as such.
- Wedding seasons are regional. A single pan-India festive send performs worse than one segmented by state, and draws more complaints.
- Meta scores your number on user feedback. A daily rate broadcast plus every festival campaign to the same unsegmented list is the fastest way to a Yellow rating and a capped messaging tier.
Frequently asked questions
Can I really send a gold rate message every day?
To a list that specifically opted in for rate updates, yes — it is the rare recurring marketing message customers open, because the number is useful to them. It still counts against your per-customer frequency cap alongside every other campaign.
Do rate broadcasts need consent?
Yes. They are marketing-category sends, so under India’s DPDP Act 2023 they require recorded, purpose-limited consent. Capture rate-update consent as its own purpose rather than folding it into a general opt-in.
How do I stop my Meta quality rating from falling?
Apply one global per-customer frequency cap across the daily rate and every campaign, segment festival sends on purchase history, respect quiet hours, and rotate template variants. The rating falls when the same unsegmented list gets everything.
What is a rate lock and how is it collected?
A token advance that fixes today’s gold rate for a purchase on or before an upcoming auspicious date. It is collected by UPI link in the thread at 0% MDR, and the booking is held against the customer record.
Can I run the 11-month savings scheme through WhatsApp?
Yes — enrolment, terms, monthly instalment links and balance statements all run in the thread, which removes the monthly counter visit that causes most scheme drop-offs.
Should festival campaigns go to my whole list?
No. Segment on stored purchase history and dates — prior bridal buyers before wedding season, coin buyers before Dhanteras. Blanket festival sends cost more, convert less and damage your rating.
Are regional wedding seasons handled separately?
They should be. Wedding demand peaks at different times across Indian states, so segment campaigns by region rather than sending one pan-India festive message.
What return can a jewellery & accessories business expect from gold rate & occasion campaigns on WhatsApp?
Through specific mechanisms rather than a single ROI number: A daily message people open; demand concentrated on auspicious dates; savings schemes filled without counter time. A rate list of 5,000 consented customers is a channel you can reach every morning at one marketing conversation each, with genuine attention — an asset most retail categories simply cannot build. WatEase publishes no invented ROI percentages — your numbers depend on your volume, and the dashboard measures each mechanism.
Go deeper
Other jobs jewellery & accessories businesses run on WhatsApp
Gold rate & occasion campaigns in other industries
The capabilities behind this
Zoom out to WhatsApp commerce for jewellery & accessories, or read re-engagement & win-back across every industry.
Capabilities and competitor comparisons reflect what we could verify as of June 2026. Worked examples on this page are illustrative scenarios, not averages across WatEase customers.