WhatsApp catalog and custom order flow for jewellers in India
A WhatsApp catalog for an Indian jeweller shows each piece with its BIS HUID, gross and net weight, purity and making charges, so a buyer can compare it against another showroom’s quote without visiting. Custom orders run through the same thread — design reference, quotation at the day’s gold rate, advance payment, production milestones and final delivery.
Built for Indian businesses 🇮🇳 · Plans from ₹1,999/month · 0% markup on WhatsApp messages
What the customer actually sees
Not a mock-up of a feature — the real message shape for a jewellery & accessories business, in the price band and language this vertical works in.
WhatsApp Business
WhatsApp Business API
- Customer: Do you make a jhumka like this?
Customer forwards a reference photo
- Business: We can. Similar work in 22K: approximately 18g gross, 16.4g net after stone weight. At today’s rate ₹6,840/g plus 12% making, that comes to about ₹1,25,600 incl. GST. Rate valid today.
Quotation generated at live gold rate · weight and making broken out
- Customer: Can you do it in 18K instead?
- Business: 18K version: ~17.2g net, about ₹96,400 incl. GST. Both will be BIS-hallmarked with HUID. 30% advance to start — 21 working days from design approval.Pay ₹28,920 advance via UPI ↗
Custom order created · advance at 0% MDR on UPI
- Business: Advance received. CAD design for approval in 3 days, then wax, casting and finishing — you’ll get a photo at each stage.
Production milestones scheduled as utility updates
How it works
Publish the collection properly
Import your pieces with photographs, HUID, gross and net weight, purity, stone details and making-charge percentage, grouped by collection and occasion. Rate-linked pricing recalculates against the day’s gold rate.
Quote in the conversation
A shared piece or a forwarded reference photo produces a quotation with weight, purity, the day’s rate, making charges and GST broken out — and a stated validity, because the rate moves.
Run the custom order to delivery
An accepted quotation collects an advance by UPI, opens a production record, and pushes a milestone update at CAD approval, casting, finishing and hallmarking, with the balance collected before dispatch.
Where a catalog conversation earns its keep
No invented ROI percentages — these are the mechanisms and the market facts behind them. Your numbers depend on your volume, and the dashboard measures each one.
Over 16 billion
UPI transactions processed in a single month in India, per NPCI’s published product statistics for 2025–26.
Source: NPCI UPI product statistics500M+
WhatsApp users in India — Meta has cited India as WhatsApp’s largest market worldwide.
Source: Meta Newsroom~₹0.115
Meta’s published India price for a utility-category WhatsApp conversation (order/payment/delivery updates) — what a recovery or reminder nudge actually costs to send.
Source: Meta for Developers — WhatsApp pricingQuotes the buyer can actually compare
An Indian jewellery buyer compares showrooms on rate, weight and making percentage. A quotation that breaks all three out wins on transparency against a competitor quoting one number.
On a ₹1,25,000 piece, a two-percentage-point difference in making charges is roughly ₹2,500. A buyer who cannot see the breakdown assumes the worst and keeps shopping.
Custom orders that do not stall
Custom jewellery dies in the gaps — between quotation and advance, between advance and design approval. Milestone updates in the thread keep the order moving without the showroom chasing.
If a custom order takes 21 working days and the customer is silent for five of them waiting on a design they were never shown, the order either arrives late or gets cancelled at the worst possible moment.
Advances collected at 0% MDR
A 30% advance on a high-ticket custom piece is a large payment. Collected over UPI it carries no merchant discount rate; collected on a card it typically costs around 2%.
A ₹28,920 advance collected by UPI rather than card saves roughly ₹578 in MDR on that single payment — before the balance is collected the same way.
A high-ticket custom order, two ways
| Without WatEase | With WatEase | |
|---|---|---|
| What the quotation shows | One total, take it or leave it | Rate, gross and net weight, purity, making charge, GST |
| How the buyer consults family | Describes it over a phone call | Forwards the piece and the quote in one tap |
| What happens during production | Silence, then a call asking if it is ready | A photo at CAD, casting, finishing and hallmarking |
| Cost of collecting the advance | ~2% MDR on a card | 0% MDR on UPI |
| Hallmarking proof | Shown at the counter, at the end | HUID carried on the catalog item from the start |
Gold rates, weights, making percentages and totals in the example above are illustrative and change daily — they are not a quotation and not a claim about your pricing. Configure your own rate feed and making-charge structure.
Set this up in WatEase
Five steps, each pointing at the actual screen you do it on. Most teams have this running the same day.
- 1
Import the collection
Upload pieces with photographs, HUID, gross and net weight, purity, stone details and making-charge percentage, grouped by collection and occasion.
Catalog → Products
- 2
Set rate-linked pricing
Configure your daily gold and silver rates so quotations recalculate automatically and every quote carries an explicit validity window.
Catalog → Rate settings
- 3
Build the quotation flow
Create a flow that turns a shared piece or a forwarded reference into a quotation with rate, weight, making charge and GST broken out separately.
Automation → Flows
- 4
Define the custom-order track
Set your advance percentage, production stages and expected days per stage, so milestone updates fire automatically rather than being remembered.
Orders → Custom orders
- 5
Connect payments
Link Razorpay, PhonePe or Paytm so advances and balances collect over UPI at 0% MDR, with the GST invoice generated at 3% on metal and 5% on making.
Settings → Payments
Hallmarking, rate volatility and the GST split
Indian jewellery pricing is uniquely mechanical: the metal rate moves daily, the making charge is negotiable, and the tax treatment splits between the two. A catalog that hides any of it loses to one that does not.
- BIS hallmarking with a six-digit HUID is mandatory for most gold jewellery sold in India, and buyers now ask for it during the enquiry rather than at billing.
- GST is 3% on the metal value and 5% on making charges. The invoice must split them, or the buyer’s understanding of what they paid for is wrong.
- Gold rates move daily, so a quotation without a stated validity is either a liability for you or a disappointment for the buyer.
- PAN is required above the statutory threshold for high-value purchases; capturing it in the thread is far easier than at the counter on delivery day.
- Jewellery decisions are made by families, not individuals. A quotation that forwards cleanly to a spouse or parent is doing real sales work.
Frequently asked questions
Can I show live gold rates in the catalog?
Yes. Configure your daily gold and silver rates and item prices recalculate against them, with each quotation carrying an explicit validity window so the buyer knows when the number expires.
Does the catalog carry hallmarking details?
Yes — HUID, purity, gross weight, net weight and stone details are carried per item, so a shared piece gives the buyer everything they need to compare against another showroom.
How do custom orders work end to end?
A reference image or a shared piece produces a quotation; an accepted quotation collects an advance by UPI and opens a production record; milestone updates fire at CAD approval, casting, finishing and hallmarking; the balance is collected before dispatch.
Why break out making charges instead of quoting one price?
Because that is how Indian jewellery buyers compare showrooms. A single total invites the assumption that something is hidden in it, and the buyer keeps shopping.
How is GST handled on a jewellery invoice?
At 3% on the metal value and 5% on making charges, split correctly on the generated invoice, with the buyer’s GSTIN carried where they supply one.
Can customers forward a piece to family?
Yes, and they will — a WhatsApp catalog item forwards in one tap with its photographs and specifications intact, which matters because Indian jewellery decisions are made collectively.
What about advance payments on custom work?
Set your advance percentage once and it is collected by UPI link at 0% MDR when the quotation is accepted, with the production track opening automatically on receipt.
What return can a jewellery & accessories business expect from catalog & custom orders on WhatsApp?
Through specific mechanisms rather than a single ROI number: quotes the buyer can actually compare; custom orders that do not stall; advances collected at 0% MDR. On a ₹1,25,000 piece, a two-percentage-point difference in making charges is roughly ₹2,500. A buyer who cannot see the breakdown assumes the worst and keeps shopping. WatEase publishes no invented ROI percentages — your numbers depend on your volume, and the dashboard measures each mechanism.
Go deeper
Other jobs jewellery & accessories businesses run on WhatsApp
Catalog & custom orders in other industries
The capabilities behind this
Zoom out to WhatsApp commerce for jewellery & accessories, or read catalog & discovery across every industry.
Capabilities and competitor comparisons reflect what we could verify as of June 2026. Worked examples on this page are illustrative scenarios, not averages across WatEase customers.