Commerce & Order Messages

Abandoned Cart WhatsApp Templates

An abandoned-cart message reminds a shopper about items they left at checkout, with a one-tap link back to their cart. WhatsApp cart-recovery messages convert at 15–25% in India — several times email's rate — because the reminder lands where the customer already chats. Send the first one within an hour, while intent is still warm.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Gentle reminder (1 hour)

Hi {{name}}, you left something behind at {{store_name}} 🛒 {{item_name}} is still in your cart, reserved for you. Complete your order in one tap: {{cart_link}} Questions about size, delivery, or anything else? Just reply here.

Best for: First touch, 30–60 minutes after abandonment.

2. 24-hour reminder with discount

Still thinking it over, {{name}}? 🙂 Your cart at {{store_name}} ({{item_name}} + {{item_count}} more) is waiting. Here is ₹{{discount}} off to make the decision easier — code {{code}}, valid till {{expiry_date}}. Checkout: {{cart_link}} Reply STOP to opt out of offers.

Best for: Second touch at 24 hours, when a small incentive tips the scale.

3. Low-stock urgency (honest)

Hi {{name}}, a heads-up about your cart at {{store_name}} ⏳ Only {{stock_count}} units of {{item_name}} are left, and we cannot hold cart items once stock runs out. Grab yours: {{cart_link}} Reply STOP to opt out of offers.

Best for: Genuinely low-stock items only — never fake scarcity.

4. Price-drop on cart item

Good news, {{name}}! 📉 {{item_name}} in your cart just dropped from ₹{{old_price}} to ₹{{new_price}}. Complete your order before the price changes back: {{cart_link}} Reply STOP to opt out of offers.

Best for: Re-engaging older abandoned carts when the item goes on sale.

5. Help offer (no discount)

Hi {{name}}, we noticed you did not finish your order at {{store_name}} — totally fine! Was anything unclear? Delivery time, returns, sizing, COD availability — ask us anything, a real person replies here. Your cart is saved: {{cart_link}}

Best for: High-consideration products where doubts, not price, block the purchase.

6. Free-delivery nudge

Hi {{name}}, your cart at {{store_name}} is just ₹{{gap_amount}} away from free delivery! 🚚 Add one small item and save the ₹{{shipping_fee}} shipping fee — or check out as-is, your call. Cart: {{cart_link}} Reply STOP to opt out of offers.

Best for: Carts sitting just below the free-shipping threshold.

What each variable means

These 13 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

Variable	What to put in it
`{{name}}`	The customer's first name.
`{{store_name}}`	Your business name, exactly as it appears on your WhatsApp profile.
`{{item_name}}`	Name of the product.
`{{cart_link}}`	Deep link back to the customer's saved cart.
`{{item_count}}`	How many additional items are in the cart.
`{{discount}}`	Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
`{{code}}`	Coupon code the customer applies at checkout.
`{{expiry_date}}`	Date the coupon or points expire.
`{{stock_count}}`	Units genuinely left in stock. Never fake this.
`{{old_price}}`	Price before the drop.
`{{new_price}}`	Price after the drop.
`{{gap_amount}}`	How much more the customer must add to cross a free-delivery threshold.
`{{shipping_fee}}`	Delivery charge they would save.

Frequently asked questions

How many abandoned-cart messages should I send?

Two, maximum three: a gentle reminder within the first hour, an incentive or urgency message at 24 hours, and optionally a final touch at 72 hours. Each additional unanswered message yields sharply diminishing recovery and increasing block risk — and blocks directly damage your WhatsApp quality rating and messaging limits.

Do abandoned-cart templates need Meta approval as Marketing messages?

Yes. Cart-recovery messages are promotional, so they must be approved Marketing templates (~₹0.8631 per send in India) and the customer must have opted in to marketing messages. Include an opt-out hint like "Reply STOP" — it is good etiquette and keeps your block rate low.

Should every cart-recovery message include a discount?

No — lead with a plain reminder. If you always discount, you train customers to abandon carts on purpose. Reserve the coupon for the second message, and test help-offer messages (answering doubts about delivery, returns, COD) which often recover high-value carts without giving margin away.

Go deeper

Browse the full library

90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.

All WhatsApp templates