Festival Sale Announcement WhatsApp Templates
A festival sale announcement broadcasts your festive offer — discount, dates, and a shop link — to opted-in customers ahead of the festival rush. In India, the Diwali-to-New-Year window drives 30–40% of annual retail revenue for many SMBs, and WhatsApp broadcasts are the highest-converting channel to announce it. Send early access to loyal customers first, then the wide broadcast.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Sale launch broadcast
🎊 The {{festival_name}} Sale at {{store_name}} is live! Flat {{discount}}% off everything, {{start_date}} to {{end_date}}. Extra ₹{{extra_off}} off on prepaid orders via UPI. Shop now: {{shop_link}} Reply STOP to opt out of offers.
Best for: The main announcement to your full opted-in list on day one.
2. Early access for loyal customers
Hi {{name}}, you are on our VIP list — so you shop first. 💎 Our {{festival_name}} Sale opens to everyone on {{public_date}}, but your early access starts now: {{discount}}% off + free delivery. Early access link: {{shop_link}} Reply STOP to opt out of offers.
Best for: Repeat customers, 24–48 hours before the public launch.
3. Mid-sale bestseller push
Hi {{name}}, our {{festival_name}} Sale is on — and these are flying off the shelves 🔥 {{bestseller_list}} All at {{discount}}% off till {{end_date}}: {{shop_link}} Reply STOP to opt out of offers.
Best for: Day 2–3 of the sale, featuring real bestsellers with social proof.
4. Last-day reminder
⏰ Last day, {{name}}! The {{festival_name}} Sale at {{store_name}} ends tonight at {{end_time}}. {{discount}}% off everything — after tonight, prices go back to normal. Final hours: {{shop_link}} Reply STOP to opt out of offers.
Best for: The final day; consistently the highest-revenue day of any sale.
5. Festive combo / gift bundle offer
🎁 Gifting sorted, {{name}}! Our {{festival_name}} gift bundles start at just ₹{{bundle_price}} — beautifully packed, ready to gift, delivered before {{festival_date}}. Order by {{order_deadline}} for guaranteed festival delivery: {{shop_link}} Reply STOP to opt out of offers.
Best for: Gift-driven festivals: Diwali, Raksha Bandhan, Christmas.
Frequently asked questions
When should I send a festival sale broadcast for best results?
Start 7–10 days before the festival — that is when gifting and home-shopping decisions are made — with a loyal-customer early access 1–2 days before the public announcement. Time the sends between 10 am and 1 pm or 7 pm and 9 pm IST, and always send the last-day reminder: it is reliably the highest-converting message of the entire campaign.
Will festival broadcasts get my WhatsApp number blocked?
Not if you follow three rules: broadcast only to customers who opted in, cap festive frequency at 2–3 messages per campaign, and include an opt-out line. Meta's quality rating reacts to blocks and reports, not volume — a clean opted-in list of 5,000 is safer than a scraped list of 500.
Related template sets
- Diwali WhatsApp TemplatesDiwali WhatsApp templates cover the three messages every Indian business needs for the festive season: a warm greeting to customers, a Diwali sale promotion, and updated store hours. Diwali drives the single biggest spending wave of the Indian year, and a greeting sent on Dhanteras or Diwali morning — before the sale pitch — is what keeps customers reading your offers.
- New Arrival Announcement WhatsApp TemplatesA new-arrival announcement tells opted-in customers about fresh stock or a new collection, with photos and a shop link in the same message. On WhatsApp these launches get seen within minutes — ideal for limited drops — and segmenting by past purchase ("new kurtis for saree buyers") doubles conversion versus blasting everyone.
- Abandoned Cart WhatsApp TemplatesAn abandoned-cart message reminds a shopper about items they left at checkout, with a one-tap link back to their cart. WhatsApp cart-recovery messages convert at 15–25% in India — several times email's rate — because the reminder lands where the customer already chats. Send the first one within an hour, while intent is still warm.
- Repeat Order Reminder WhatsApp TemplatesA repeat-order reminder nudges customers to reorder a consumable product just before it runs out, or win back customers who have gone quiet. Acquiring a new customer costs 5–7x more than reactivating an old one, and a well-timed "time to restock?" message on WhatsApp converts at 10–20% because it arrives exactly when the need resurfaces.
Go deeper
Browse the full library
24 template sets across commerce, Indian festivals, and industries — all free, all written for Meta approval.
All WhatsApp templates