Festival Sale Announcement WhatsApp Templates
A festival sale announcement broadcasts your festive offer — discount, dates, and a shop link — to opted-in customers ahead of the festival rush. In India, the Diwali-to-New-Year window drives 30–40% of annual retail revenue for many SMBs, and WhatsApp broadcasts are the highest-converting channel to announce it. Send early access to loyal customers first, then the wide broadcast.
Meta billing category
Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).
Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Sale launch broadcast
🎊 The {{festival_name}} Sale at {{store_name}} is live! Flat {{discount}}% off everything, {{start_date}} to {{end_date}}. Extra ₹{{extra_off}} off on prepaid orders via UPI. Shop now: {{shop_link}} Reply STOP to opt out of offers.
Best for: The main announcement to your full opted-in list on day one.
2. Early access for loyal customers
Hi {{name}}, you are on our VIP list — so you shop first. 💎 Our {{festival_name}} Sale opens to everyone on {{public_date}}, but your early access starts now: {{discount}}% off + free delivery. Early access link: {{shop_link}} Reply STOP to opt out of offers.
Best for: Repeat customers, 24–48 hours before the public launch.
3. Mid-sale bestseller push
Hi {{name}}, our {{festival_name}} Sale is on — and these are flying off the shelves 🔥 {{bestseller_list}} All at {{discount}}% off till {{end_date}}: {{shop_link}} Reply STOP to opt out of offers.
Best for: Day 2–3 of the sale, featuring real bestsellers with social proof.
4. Last-day reminder
⏰ Last day, {{name}}! The {{festival_name}} Sale at {{store_name}} ends tonight at {{end_time}}. {{discount}}% off everything — after tonight, prices go back to normal. Final hours: {{shop_link}} Reply STOP to opt out of offers.
Best for: The final day; consistently the highest-revenue day of any sale.
5. Festive combo / gift bundle offer
🎁 Gifting sorted, {{name}}! Our {{festival_name}} gift bundles start at just ₹{{bundle_price}} — beautifully packed, ready to gift, delivered before {{festival_date}}. Order by {{order_deadline}} for guaranteed festival delivery: {{shop_link}} Reply STOP to opt out of offers.
Best for: Gift-driven festivals: Diwali, Raksha Bandhan, Christmas.
What each variable means
These 14 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{festival_name}} | Name of the festival — Diwali, Onam, Eid, and so on. |
{{store_name}} | Your business name, exactly as it appears on your WhatsApp profile. |
{{discount}} | Discount value — a percentage or a flat rupee amount, matching the surrounding copy. |
{{start_date}} | First day of the offer or window. |
{{end_date}} | Last day of the offer or window. |
{{extra_off}} | Replace with the extra off for this message. |
{{shop_link}} | Link to your storefront or catalogue. |
{{name}} | The customer's first name. |
{{public_date}} | Replace with the public date for this message. |
{{bestseller_list}} | Replace with the bestseller list for this message. |
{{end_time}} | Time the offer closes on the final day. |
{{bundle_price}} | Price of the bundle when bought together. |
{{festival_date}} | Replace with the festival date for this message. |
{{order_deadline}} | Last date to order for guaranteed festival or event delivery. |
Frequently asked questions
When should I send a festival sale broadcast for best results?
Start 7–10 days before the festival — that is when gifting and home-shopping decisions are made — with a loyal-customer early access 1–2 days before the public announcement. Time the sends between 10 am and 1 pm or 7 pm and 9 pm IST, and always send the last-day reminder: it is reliably the highest-converting message of the entire campaign.
Will festival broadcasts get my WhatsApp number blocked?
Not if you follow three rules: broadcast only to customers who opted in, cap festive frequency at 2–3 messages per campaign, and include an opt-out line. Meta's quality rating reacts to blocks and reports, not volume — a clean opted-in list of 5,000 is safer than a scraped list of 500.
Related template sets
- Diwali WhatsApp TemplatesDiwali WhatsApp templates cover the three messages every Indian business needs for the festive season: a warm greeting to customers, a Diwali sale promotion, and updated store hours. Diwali drives the single biggest spending wave of the Indian year, and a greeting sent on Dhanteras or Diwali morning — before the sale pitch — is what keeps customers reading your offers.
- New Arrival Announcement WhatsApp TemplatesA new-arrival announcement tells opted-in customers about fresh stock or a new collection, with photos and a shop link in the same message. On WhatsApp these launches get seen within minutes — ideal for limited drops — and segmenting by past purchase ("new kurtis for saree buyers") doubles conversion versus blasting everyone.
- Abandoned Cart WhatsApp TemplatesAn abandoned-cart message reminds a shopper about items they left at checkout, with a one-tap link back to their cart. WhatsApp cart-recovery messages convert at 15–25% in India — several times email's rate — because the reminder lands where the customer already chats. Send the first one within an hour, while intent is still warm.
- Repeat Order Reminder WhatsApp TemplatesA repeat-order reminder nudges customers to reorder a consumable product just before it runs out, or win back customers who have gone quiet. Acquiring a new customer costs 5–7x more than reactivating an old one, and a well-timed "time to restock?" message on WhatsApp converts at 10–20% because it arrives exactly when the need resurfaces.
Go deeper
Browse the full library
90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.
All WhatsApp templates