Commerce & Order Messages

New Arrival Announcement WhatsApp Templates

A new-arrival announcement tells opted-in customers about fresh stock or a new collection, with photos and a shop link in the same message. On WhatsApp these launches get seen within minutes — ideal for limited drops — and segmenting by past purchase ("new kurtis for saree buyers") doubles conversion versus blasting everyone.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. New collection drop

✨ Just landed at {{store_name}}, {{name}}! Our new {{collection_name}} collection is here — {{collection_description}}. Prices start at ₹{{starting_price}}. Browse the full collection: {{shop_link}} Reply STOP to opt out of updates.

Best for: Announcing a seasonal or festive collection to your full list.

2. Back in stock

It's back, {{name}}! 🔁 {{item_name}} — the one that sold out in {{sellout_time}} — is back in stock at ₹{{price}}. Last time it went fast. Grab yours: {{product_link}} Reply STOP to opt out of updates.

Best for: Customers who asked about or viewed a sold-out item.

3. Personalised pick (based on past purchase)

Hi {{name}}, since you loved {{past_item}}, we thought of you first. 💛 Our new {{new_item}} just arrived — {{item_description}} — at ₹{{price}}. See it here: {{product_link}} Reply STOP to opt out of updates.

Best for: Segmented sends to past buyers of a related product.

4. Limited drop with quantity

🔥 Limited drop alert, {{name}}! Only {{stock_count}} pieces of {{item_name}} arrived this week — once gone, the next batch is {{restock_timeline}} away. Price: ₹{{price}} | First come, first served: {{product_link}} Reply STOP to opt out of updates.

Best for: Genuinely limited inventory: handloom, imports, small-batch goods.

5. Pre-order open

Hi {{name}}, pre-orders are open! 📋 {{item_name}} launches on {{launch_date}}. Pre-book today at ₹{{preorder_price}} (launch price ₹{{launch_price}}) and get yours from the first batch. Pre-order: {{product_link}} Reply STOP to opt out of updates.

Best for: Gauging demand and locking in sales before stock arrives.

What each variable means

These 18 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

Variable	What to put in it
`{{store_name}}`	Your business name, exactly as it appears on your WhatsApp profile.
`{{name}}`	The customer's first name.
`{{collection_name}}`	Name of the new range or collection.
`{{collection_description}}`	Replace with the collection description for this message.
`{{starting_price}}`	Lowest price in the range, for a "from ₹X" line.
`{{shop_link}}`	Link to your storefront or catalogue.
`{{item_name}}`	Name of the product.
`{{sellout_time}}`	Replace with the sellout time for this message.
`{{price}}`	Item price in rupees.
`{{product_link}}`	Link to the specific product page.
`{{past_item}}`	Replace with the past item for this message.
`{{new_item}}`	Replace with the new item for this message.
`{{item_description}}`	Replace with the item description for this message.
`{{stock_count}}`	Units genuinely left in stock. Never fake this.
`{{restock_timeline}}`	Replace with the restock timeline for this message.
`{{launch_date}}`	Replace with the launch date for this message.
`{{preorder_price}}`	Replace with the preorder price for this message.
`{{launch_price}}`	Replace with the launch price for this message.

Frequently asked questions

How often can I send new-arrival broadcasts?

For most retail businesses, 1–2 per week is the safe ceiling for the broad list. If you stock new items daily (fashion, grocery), build interest segments — saree buyers, kids-wear buyers, customers who clicked the last drop — and rotate sends so no individual customer hears from you more than twice a week.

Should new-arrival messages include product images?

Always. Templates with an image header get materially higher tap-through than text-only — for fashion, home decor, and jewellery the photo is the message. Use one strong hero image; WhatsApp templates support a single image header, and you can link to the full gallery.

Go deeper

Browse the full library

90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.

All WhatsApp templates