Diwali WhatsApp Templates
Diwali WhatsApp templates cover the three messages every Indian business needs for the festive season: a warm greeting to customers, a Diwali sale promotion, and updated store hours. Diwali drives the single biggest spending wave of the Indian year, and a greeting sent on Dhanteras or Diwali morning — before the sale pitch — is what keeps customers reading your offers.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Customer greeting (no selling)
Happy Diwali! 🪔 {{name}} ji, aapko aur aapke poore parivaar ko Diwali ki dher saari shubhkamnayein. May this festival of lights bring prosperity, good health, and happiness to your home. Warm wishes, {{owner_name}} & Team {{store_name}} ✨
Best for: Diwali morning, to every customer — zero selling, pure goodwill.
2. Diwali sale promo
🪔 Diwali Dhamaka at {{store_name}}! Flat {{discount}}% off storewide, {{start_date}} to {{end_date}} — plus free festive gift-wrapping on every order. Order by {{order_deadline}} for delivery before Diwali: {{shop_link}} Shubh Deepavali! Reply STOP to opt out of offers.
Best for: Main sale broadcast, 7–10 days before Diwali.
3. Dhanteras special
✨ Shubh Dhanteras, {{name}} ji! Dhanteras is the most auspicious day of the year to buy something new — and we have made it special: {{dhanteras_offer}} today only. Shop the Dhanteras collection: {{shop_link}} Reply STOP to opt out of offers.
Best for: Dhanteras morning; especially strong for jewellery, utensils, electronics.
4. Festive store hours
Namaste {{name}} ji! Our Diwali week timings at {{store_name}}: 🪔 {{dhanteras_date}} (Dhanteras): {{dhanteras_hours}} 🪔 {{diwali_date}} (Diwali): {{diwali_hours}} 🪔 {{bhaidooj_date}} (Bhai Dooj): {{bhaidooj_hours}} WhatsApp orders stay open 24x7: {{shop_link}}. Happy Diwali! ✨
Best for: Telling regulars exactly when you are open during festival week.
5. Gift hamper push
🎁 Diwali gifting made easy, {{name}} ji! Our curated hampers — {{hamper_examples}} — start at ₹{{hamper_price}}, beautifully packed with a personalised card. Corporate bulk orders (20+) get {{bulk_discount}}% off. Order by {{order_deadline}} for Diwali delivery: {{shop_link}} Reply STOP to opt out of offers.
Best for: Gift and corporate-hamper sales, 2 weeks before Diwali.
6. Post-Diwali thank you
Dear {{name}} ji, thank you for making our Diwali brighter. 🙏 Your support this festive season means everything to a business like ours. We hope your celebrations were filled with light and laughter. Wishing you a prosperous year ahead — Team {{store_name}} 🪔
Best for: The day after Bhai Dooj; gratitude that customers remember.
Frequently asked questions
When should I send Diwali messages to customers?
Three moments: the sale announcement 7–10 days before Diwali (when gifting budgets are decided), the Dhanteras offer on Dhanteras morning, and the pure greeting on Diwali morning between 8 and 11 am. Keep the greeting completely free of selling — it is the message that earns goodwill for the rest of the campaign.
Do Diwali greetings need an approved Marketing template?
Yes, if you initiate the conversation. Any business-initiated WhatsApp message outside the 24-hour service window needs a Meta-approved template, and greetings are classed as Marketing (~₹0.78 each in India). Submit your Diwali templates 1–2 weeks early — approval queues slow down in festive season as every business submits at once.
Is mixing Hindi and English fine in business WhatsApp messages?
Not just fine — it usually performs better. "Happy Diwali! Aapko aur aapke parivaar ko shubhkamnayein" reads warmer to most Indian customers than formal English. Match your customer base: Hinglish for North/West India, English with regional greetings (Onam Ashamsakal, Subho Bijoya) elsewhere. Meta approves templates in any language or mix.
Related template sets
- Ganesh Chaturthi WhatsApp TemplatesGanesh Chaturthi WhatsApp templates cover the ten-day festival beloved across Maharashtra and beyond: a Ganpati Bappa Morya greeting, festive sale promos, modak and prasad pre-orders, and visarjan-day store notices. The festival's welcome-Bappa-home tradition drives huge spending on decor, sweets, flowers, and eco-friendly idols — with strong local, same-day delivery demand.
- Navratri WhatsApp TemplatesNavratri WhatsApp templates span the nine-night festival: a Day-1 greeting, colour-of-the-day promotions, garba-event messages, vrat (fasting) menus, and Dussehra finale offers. Navratri is unique because it gives you nine consecutive, culturally legitimate reasons to message — the daily colour tradition alone powers a week of fashion and accessories sales in Gujarat, Maharashtra, and beyond.
- Festival Sale Announcement WhatsApp TemplatesA festival sale announcement broadcasts your festive offer — discount, dates, and a shop link — to opted-in customers ahead of the festival rush. In India, the Diwali-to-New-Year window drives 30–40% of annual retail revenue for many SMBs, and WhatsApp broadcasts are the highest-converting channel to announce it. Send early access to loyal customers first, then the wide broadcast.
- Raksha Bandhan WhatsApp TemplatesRaksha Bandhan WhatsApp templates cover the sibling-festival essentials: a warm greeting, rakhi and gift promotions, and the all-important shipping-deadline reminder. Rakhi is India's biggest brother-sister gifting moment, and because so many siblings live in different cities, "order by X date for delivery before Rakhi" messages convert exceptionally well.
Go deeper
Browse the full library
24 template sets across commerce, Indian festivals, and industries — all free, all written for Meta approval.
All WhatsApp templates