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Indian Festival Templates

Diwali WhatsApp Templates

Diwali WhatsApp templates cover the three messages every Indian business needs for the festive season: a warm greeting to customers, a Diwali sale promotion, and updated store hours. Diwali drives the single biggest spending wave of the Indian year, and a greeting sent on Dhanteras or Diwali morning — before the sale pitch — is what keeps customers reading your offers.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Customer greeting (no selling)

Happy Diwali! 🪔 {{name}} ji, aapko aur aapke poore parivaar ko Diwali ki dher saari shubhkamnayein. May this festival of lights bring prosperity, good health, and happiness to your home. Warm wishes, {{owner_name}} & Team {{store_name}} ✨

Best for: Diwali morning, to every customer — zero selling, pure goodwill.

2. Diwali sale promo

🪔 Diwali Dhamaka at {{store_name}}! Flat {{discount}}% off storewide, {{start_date}} to {{end_date}} — plus free festive gift-wrapping on every order. Order by {{order_deadline}} for delivery before Diwali: {{shop_link}} Shubh Deepavali! Reply STOP to opt out of offers.

Best for: Main sale broadcast, 7–10 days before Diwali.

3. Dhanteras special

✨ Shubh Dhanteras, {{name}} ji! Dhanteras is the most auspicious day of the year to buy something new — and we have made it special: {{dhanteras_offer}} today only. Shop the Dhanteras collection: {{shop_link}} Reply STOP to opt out of offers.

Best for: Dhanteras morning; especially strong for jewellery, utensils, electronics.

4. Festive store hours

Namaste {{name}} ji! Our Diwali week timings at {{store_name}}: 🪔 {{dhanteras_date}} (Dhanteras): {{dhanteras_hours}} 🪔 {{diwali_date}} (Diwali): {{diwali_hours}} 🪔 {{bhaidooj_date}} (Bhai Dooj): {{bhaidooj_hours}} WhatsApp orders stay open 24x7: {{shop_link}}. Happy Diwali! ✨

Best for: Telling regulars exactly when you are open during festival week.

5. Gift hamper push

🎁 Diwali gifting made easy, {{name}} ji! Our curated hampers — {{hamper_examples}} — start at ₹{{hamper_price}}, beautifully packed with a personalised card. Corporate bulk orders (20+) get {{bulk_discount}}% off. Order by {{order_deadline}} for Diwali delivery: {{shop_link}} Reply STOP to opt out of offers.

Best for: Gift and corporate-hamper sales, 2 weeks before Diwali.

6. Post-Diwali thank you

Dear {{name}} ji, thank you for making our Diwali brighter. 🙏 Your support this festive season means everything to a business like ours. We hope your celebrations were filled with light and laughter. Wishing you a prosperous year ahead — Team {{store_name}} 🪔

Best for: The day after Bhai Dooj; gratitude that customers remember.

What each variable means

These 18 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

VariableWhat to put in it
{{name}}The customer's first name.
{{owner_name}}Name of the owner or account manager signing off the message.
{{store_name}}Your business name, exactly as it appears on your WhatsApp profile.
{{discount}}Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
{{start_date}}First day of the offer or window.
{{end_date}}Last day of the offer or window.
{{order_deadline}}Last date to order for guaranteed festival or event delivery.
{{shop_link}}Link to your storefront or catalogue.
{{dhanteras_offer}}Replace with the dhanteras offer for this message.
{{dhanteras_date}}Replace with the dhanteras date for this message.
{{dhanteras_hours}}Replace with the dhanteras hours for this message.
{{diwali_date}}Replace with the diwali date for this message.
{{diwali_hours}}Replace with the diwali hours for this message.
{{bhaidooj_date}}Replace with the bhaidooj date for this message.
{{bhaidooj_hours}}Replace with the bhaidooj hours for this message.
{{hamper_examples}}Replace with the hamper examples for this message.
{{hamper_price}}Replace with the hamper price for this message.
{{bulk_discount}}Replace with the bulk discount for this message.

Frequently asked questions

When should I send Diwali messages to customers?

Three moments: the sale announcement 7–10 days before Diwali (when gifting budgets are decided), the Dhanteras offer on Dhanteras morning, and the pure greeting on Diwali morning between 8 and 11 am. Keep the greeting completely free of selling — it is the message that earns goodwill for the rest of the campaign.

Do Diwali greetings need an approved Marketing template?

Yes, if you initiate the conversation. Any business-initiated WhatsApp message outside the 24-hour service window needs a Meta-approved template, and greetings are classed as Marketing (~₹0.8631 each in India). Submit your Diwali templates 1–2 weeks early — approval queues slow down in festive season as every business submits at once.

Is mixing Hindi and English fine in business WhatsApp messages?

Not just fine — it usually performs better. "Happy Diwali! Aapko aur aapke parivaar ko shubhkamnayein" reads warmer to most Indian customers than formal English. Match your customer base: Hinglish for North/West India, English with regional greetings (Onam Ashamsakal, Subho Bijoya) elsewhere. Meta approves templates in any language or mix.

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