Indian Festival Templates

Navratri WhatsApp Templates

Navratri WhatsApp templates span the nine-night festival: a Day-1 greeting, colour-of-the-day promotions, garba-event messages, vrat (fasting) menus, and Dussehra finale offers. Navratri is unique because it gives you nine consecutive, culturally legitimate reasons to message — the daily colour tradition alone powers a week of fashion and accessories sales in Gujarat, Maharashtra, and beyond.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Day-1 greeting

Jai Mata Di! 🙏 {{name}} ji, Happy Navratri! May Maa Durga bless you and your family with strength, prosperity, and joy through all nine nights. Shubh Navratri, Team {{store_name}} 🌺

Best for: Pratipada (Day 1) morning, pure greeting.

2. Colour-of-the-day promo

🌈 Day {{day_number}} of Navratri — today's colour is {{color_name}}! {{name}} ji, our {{color_name}} collection — {{color_items}} — is ready for tonight's garba. From ₹{{starting_price}}. Same-day delivery in {{city}}: {{shop_link}} Reply STOP to opt out of offers.

Best for: Daily sends during Navratri for fashion, jewellery, and accessories.

3. Garba night event / venue

💃 Garba night at {{venue_name}}, {{name}} ji! 📅 {{event_date}}, {{event_time}} onwards 🎟️ Passes: ₹{{pass_price}} (couples ₹{{couple_price}}) 🎶 Live dhol + DJ, food stalls, best-dressed prizes! Book your passes: {{booking_link}} Reply STOP to opt out of offers.

Best for: Event organisers, clubs, and venues selling garba passes.

4. Vrat / fasting menu

🙏 Navratri vrat thali at {{restaurant_name}}! Pure satvik, no onion-garlic: {{vrat_items}} — ₹{{thali_price}}. Available all 9 days, {{meal_hours}}. Pre-order on WhatsApp: reply VRAT or tap {{menu_link}} Reply STOP to opt out.

Best for: Restaurants and tiffin services during the fasting period.

5. Store hours for Navratri week

Namaste {{name}} ji! {{store_name}} timings during Navratri: 🕒 {{weekday_hours}} (open late for garba shopping!) 🛕 {{ashtami_date}} (Ashtami): {{ashtami_hours}} 🏹 {{dussehra_date}} (Dussehra): {{dussehra_hours}} WhatsApp orders 24x7: {{shop_link}}. Jai Mata Di! 🙏

Best for: Stores extending evening hours for pre-garba shoppers.

6. Dussehra finale offer

🏹 Happy Dussehra, {{name}} ji! Good over evil, savings over full price 😄 Our Navratri sale ends tonight: {{discount}}% off everything till {{end_time}}. Last chance: {{shop_link}} Shubh Vijayadashami! Reply STOP to opt out of offers.

Best for: Vijayadashami — the auspicious-purchase day that closes the festival.

What each variable means

These 26 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

Variable	What to put in it
`{{name}}`	The customer's first name.
`{{store_name}}`	Your business name, exactly as it appears on your WhatsApp profile.
`{{day_number}}`	Replace with the day number for this message.
`{{color_name}}`	Replace with the color name for this message.
`{{color_items}}`	Replace with the color items for this message.
`{{starting_price}}`	Lowest price in the range, for a "from ₹X" line.
`{{city}}`	City the customer or property is in.
`{{shop_link}}`	Link to your storefront or catalogue.
`{{venue_name}}`	Name of the venue.
`{{event_date}}`	Date of the event.
`{{event_time}}`	Start time of the event. Always state the timezone (IST) alongside it.
`{{pass_price}}`	Replace with the pass price for this message.
`{{couple_price}}`	Replace with the couple price for this message.
`{{booking_link}}`	Link the customer taps to book or rebook a slot.
`{{restaurant_name}}`	Your restaurant name.
`{{vrat_items}}`	Replace with the vrat items for this message.
`{{thali_price}}`	Replace with the thali price for this message.
`{{meal_hours}}`	Replace with the meal hours for this message.
`{{menu_link}}`	Link to your hosted menu or catalogue.
`{{weekday_hours}}`	Replace with the weekday hours for this message.
`{{ashtami_date}}`	Replace with the ashtami date for this message.
`{{ashtami_hours}}`	Replace with the ashtami hours for this message.
`{{dussehra_date}}`	Replace with the dussehra date for this message.
`{{dussehra_hours}}`	Replace with the dussehra hours for this message.
`{{discount}}`	Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
`{{end_time}}`	Time the offer closes on the final day.

Frequently asked questions

Is messaging customers every day of Navratri too much?

Daily colour-of-the-day messages work if customers opted in for them specifically — run a "Reply COLOURS to get the daily Navratri colour + outfit pick" sign-up before the festival, then message only that segment daily. Your general list should get at most 2–3 messages across the nine days: the greeting, one mid-festival offer, and the Dussehra finale.

What are the Navratri colours and where do they come from?

Each of the nine nights is associated with a colour (the sequence changes yearly based on the weekday Navratri starts), and wearing the day's colour to garba is a beloved tradition, biggest in Gujarat and Maharashtra. Fashion retailers publish the year's colour calendar and merchandise around it — it is the most natural daily-messaging hook in Indian retail.

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