Indian Festival Templates

Holi WhatsApp Templates

Holi WhatsApp templates give you a colourful customer greeting, a Holi sale promo, and a store-hours notice for the festival of colours. Holi is a high-energy, informal festival — messages can be playful in a way Diwali messages cannot — and the days before it drive strong sales in sweets, snacks, colours, white clothing, and skin-care.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Customer greeting

Happy Holi, {{name}} ji! 🌈 Rang barse! May your life be as colourful as a Holi morning — bright, joyful, and full of sweet moments (and gujiya 😋). Holi ki hardik shubhkamnayein, Team {{store_name}} 🎨

Best for: Holi morning greeting to all customers, no selling.

2. Holi sale promo

🎨 Holi Color Splash Sale at {{store_name}}! {{discount}}% off everything, {{start_date}} to {{end_date}} — add colour to your celebrations without splashing the budget. Shop now: {{shop_link}} Bura na mano, Holi hai! 😄 Reply STOP to opt out of offers.

Best for: Sale broadcast 4–5 days before Holi.

3. Holi store hours / closure

Namaste {{name}} ji! A quick update from {{store_name}}: 🎨 {{holi_date}} (Holi): Closed — our team is celebrating too! ✅ {{reopen_date}}: Open as usual from {{reopen_time}} WhatsApp orders placed during Holi will be processed on {{reopen_date}}. Happy Holi! 🌈

Best for: Setting expectations 1–2 days before the holiday closure.

4. Pre-Holi essentials push

Holi prep time, {{name}} ji! 🛍️ Stock up before the rush: {{holi_items}} — all in stock at {{store_name}}. Order today, delivered before Holi: {{shop_link}} Reply STOP to opt out of offers.

Best for: Grocery, sweets, colours, and apparel stores in Holi week.

5. Post-Holi skin & care follow-up

Hope you had an amazing Holi, {{name}}! 🌈 Now for the after-party: our {{aftercare_items}} are perfect for getting colour out of skin and hair gently. {{discount}}% off this week only: {{shop_link}} Reply STOP to opt out of offers.

Best for: Pharmacies, salons, and beauty brands the day after Holi.

Holi 2027: dates and send plan

Holi falls on Mon, 22 Mar 2027. Dates follow the New Delhi panchang or the state holiday list; regional calendars can differ by a day.

Holika Dahan Sun, 21 Mar 2027
Holi Mon, 22 Mar 2027

What to send, and when

Wed, 10 Mar 2027Submit the Holi templates to Meta — the sale message goes out within the week.
Wed, 17 Mar 2027Holi sale promo.
Fri, 19 Mar 2027Pre-Holi essentials push: colours, sweets, white clothes.
Sat, 20 Mar 2027Store hours or closure notice, so nobody walks up to a shut door.
Mon, 22 Mar 2027Holi morning greeting.
Tue, 23 Mar 2027Post-Holi skin and hair care follow-up.

Before you send

Holi shuts shops across most of North and West India, while in Tamil Nadu and Kerala it is an ordinary working day. If you sell nationally, send the closure notice only to customers in the cities where you actually close.
Promise delivery by Holika Dahan, not by Holi: on Holi itself many delivery riders in the North take the day off, and a parcel that misses the evening before arrives after the colours are over.

What each variable means

These 11 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

Variable	What to put in it
`{{name}}`	The customer's first name.
`{{store_name}}`	Your business name, exactly as it appears on your WhatsApp profile.
`{{discount}}`	Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
`{{start_date}}`	First day of the offer or window.
`{{end_date}}`	Last day of the offer or window.
`{{shop_link}}`	Link to your storefront or catalogue.
`{{holi_date}}`	Replace with the holi date for this message.
`{{reopen_date}}`	Replace with the reopen date for this message.
`{{reopen_time}}`	Replace with the reopen time for this message.
`{{holi_items}}`	Replace with the holi items for this message.
`{{aftercare_items}}`	Replace with the aftercare items for this message.

Frequently asked questions

How playful can a business Holi message be?

More playful than any other festival — emojis, "Bura na mano Holi hai", and colour puns all land well. Keep two guardrails: stay respectful (no teasing that could read wrong out of context) and keep the opt-out line on anything promotional. The greeting itself should still be selling-free.

What sells best on WhatsApp around Holi?

Sweets and gujiya pre-orders, organic/herbal colours, white kurtas and tees, water guns for kids, and post-Holi skincare. Restaurants do well with Holi-brunch table bookings. Time the push 4–5 days out — Holi shopping is last-minute compared to Diwali.

Go deeper

Browse the full library

90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.

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