Product Launch WhatsApp Templates
A product launch message announces something new to opted-in customers, with an image, the price, and a link to buy. WhatsApp suits launches better than email because the message is seen within minutes rather than hours, which is what makes limited drops and first-batch pre-orders actually work. Warm your best customers up first, then go wide.
Meta billing category
Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).
Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Teaser (before launch)
Something new is coming to {{store_name}}, {{name}} 👀 {{teaser_line}} Launching {{launch_date}}. You are on the early list — we will message you the moment it goes live. Reply STOP to opt out of updates.
Best for: 3–5 days before launch, to your most engaged customers only.
2. Launch day
🚀 It is live, {{name}}! {{product_name}} — {{product_description}} — is now available at ₹{{price}}. Be among the first: {{product_link}} Reply STOP to opt out of updates.
Best for: Launch morning, to your full opted-in list.
3. Early access for loyal customers
Hi {{name}}, you get first look. 💎 {{product_name}} opens to everyone on {{public_date}} — but as one of our regulars, you can buy it now, before stock is public. Early access: {{product_link}} Reply STOP to opt out of updates.
Best for: Repeat customers, 24–48 hours before the public launch.
4. Pre-order open
Pre-orders are open, {{name}}! 📋 {{product_name}} ships from {{ship_date}}. Pre-book now at ₹{{preorder_price}} — it goes to ₹{{launch_price}} at launch. Pre-order: {{product_link}} Reply STOP to opt out of updates.
Best for: Locking in demand and cash before you commit to stock.
5. Selling fast update
Hi {{name}}, {{product_name}} is going faster than we expected 🔥 {{stock_count}} units left of the first batch. The next batch is {{restock_timeline}} away. Get yours: {{product_link}} Reply STOP to opt out of updates.
Best for: Only when the number is real. Use the actual remaining stock, never an invented one.
What each variable means
These 14 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{store_name}} | Your business name, exactly as it appears on your WhatsApp profile. |
{{name}} | The customer's first name. |
{{teaser_line}} | Replace with the teaser line for this message. |
{{launch_date}} | Replace with the launch date for this message. |
{{product_name}} | Name of the product being launched or promoted. |
{{product_description}} | Replace with the product description for this message. |
{{price}} | Item price in rupees. |
{{product_link}} | Link to the specific product page. |
{{public_date}} | Replace with the public date for this message. |
{{ship_date}} | Replace with the ship date for this message. |
{{preorder_price}} | Replace with the preorder price for this message. |
{{launch_price}} | Replace with the launch price for this message. |
{{stock_count}} | Units genuinely left in stock. Never fake this. |
{{restock_timeline}} | Replace with the restock timeline for this message. |
Frequently asked questions
How far in advance should I tease a launch?
Three to five days is enough for most products. A longer runway needs genuinely new information at each touch or the audience tunes out, and you will have spent Marketing-category sends at roughly ₹0.8631 each to achieve it. One teaser, one launch message, and one follow-up is a complete campaign for most SMBs.
Should launch messages include an image?
Almost always. WhatsApp templates support a single image header, and for anything visual — fashion, food, jewellery, decor — the photograph is the message. Use one strong hero shot and link out to the full gallery rather than trying to carry the whole range in the header.
Related template sets
- New Arrival Announcement WhatsApp TemplatesA new-arrival announcement tells opted-in customers about fresh stock or a new collection, with photos and a shop link in the same message. On WhatsApp these launches get seen within minutes — ideal for limited drops — and segmenting by past purchase ("new kurtis for saree buyers") doubles conversion versus blasting everyone.
- Price Drop Alert WhatsApp TemplatesA price drop alert tells a customer that something they looked at, saved, or left in their cart is now cheaper, with a direct link to buy it. It converts unusually well because it reaches people who have already decided they want the item — the only thing that was ever in the way was price. Send it only to genuinely interested customers, and only on a genuine drop.
- Festival Sale Announcement WhatsApp TemplatesA festival sale announcement broadcasts your festive offer — discount, dates, and a shop link — to opted-in customers ahead of the festival rush. In India, the Diwali-to-New-Year window drives 30–40% of annual retail revenue for many SMBs, and WhatsApp broadcasts are the highest-converting channel to announce it. Send early access to loyal customers first, then the wide broadcast.
- Loyalty Program WhatsApp TemplatesLoyalty program messages tell customers what they have earned, what it is worth, and what they need to do to use it — points balances, tier upgrades, and expiry warnings. They work because they are not really promotions: you are telling someone about money they already own. WhatsApp beats an app for this, because there is no app to download and no password to remember.
Go deeper
Browse the full library
45 template sets and 239 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.
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