Meta Business Verification

Definition

Meta Business Verification is the document-based check, completed in Meta Business Manager, that confirms a business is a genuine legal entity: legal name, address, phone number, and registration evidence are reviewed against official records. It is free, distinct from the Green Tick (which is a separate notability review on top of verification), and is the main gate in WhatsApp API onboarding: unverified businesses are capped at the lowest messaging tier (250 unique customers/24h) and limited features, while verified businesses unlock tier progression toward unlimited, display-name presentation, and additional WABA capacity. Review usually takes from a few hours to several business days; rejections are typically mismatches between the submitted legal name and the documents.

How it applies in India

Indian businesses verify with documents such as GST registration (GSTIN certificate), PAN, Certificate of Incorporation, Udyam/MSME registration, or utility bills matching the legal address — the legal name in Business Manager must match the documents exactly (a frequent failure: brand name entered where the registered name belongs). Sole proprietors without formal registration find this the hardest step and often use GST registration as the cleanest path. WatEase walks merchants through document selection and pre-checks name consistency before submission to cut rejection cycles.

Frequently asked questions