Christmas & New Year WhatsApp Templates
Christmas and New Year WhatsApp templates carry your business through the year-end stretch: Christmas greetings, year-end sale promos, holiday store hours, and New Year wishes. In India this window doubles as clearance season — "year-end sale" is a shopping event in its own right — and a thoughtful 1st-January wish starts the new year's customer relationship on the right note.
Meta billing category
Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).
Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Christmas greeting
Merry Christmas, {{name}}! 🎄 May your home be filled with warmth, joy, and the smell of plum cake this Christmas. Wishing you and your family a wonderful holiday season, Team {{store_name}} ⭐
Best for: Christmas morning greeting to all customers.
2. Year-end clearance sale
🎄 Year-End Sale at {{store_name}} — everything must go! Up to {{discount}}% off as we clear shelves for 2027 stock. {{start_date}} to {{end_date}}, while stock lasts. Best picks sell out first: {{shop_link}} Reply STOP to opt out of offers.
Best for: The Dec 26–31 clearance window after Christmas.
3. Holiday store hours
Season's greetings, {{name}}! 🎄 {{store_name}} holiday timings: 🎅 Dec 24: {{xmas_eve_hours}} 🎄 Dec 25: {{xmas_hours}} 🥳 Dec 31: {{nye_hours}} 🎉 Jan 1: {{newyear_hours}} WhatsApp orders 24x7: {{shop_link}}. Happy holidays!
Best for: One message covering the whole holiday week's timings.
4. New Year wish
Happy New Year 2027, {{name}}! 🎉 Thank you for being part of the {{store_name}} story this year — every order, every message, every bit of trust. It means the world to us. Here's to an amazing year ahead. Naye saal ki shubhkamnayein! 🥂
Best for: January 1st morning; gratitude-first, no selling.
5. New Year fresh-start offer
✨ New year, fresh start, {{name}}! Kick off 2027 with {{offer_description}} — our New Year offer runs {{start_date}} to {{end_date}}. Shop: {{shop_link}} Reply STOP to opt out of offers.
Best for: First week of January; strong for gyms, salons, coaching, and planners.
6. Christmas party / cake pre-order
🎂 Christmas pre-orders open at {{store_name}}! {{preorder_items}} — baked fresh for Christmas. Order by {{order_deadline}} to guarantee your pick-up on {{pickup_date}}. Pre-order: reply CAKE or tap {{menu_link}} Reply STOP to opt out.
Best for: Bakeries and restaurants taking Christmas-week pre-orders.
What each variable means
These 15 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{name}} | The customer's first name. |
{{store_name}} | Your business name, exactly as it appears on your WhatsApp profile. |
{{discount}} | Discount value — a percentage or a flat rupee amount, matching the surrounding copy. |
{{start_date}} | First day of the offer or window. |
{{end_date}} | Last day of the offer or window. |
{{shop_link}} | Link to your storefront or catalogue. |
{{xmas_eve_hours}} | Replace with the xmas eve hours for this message. |
{{xmas_hours}} | Replace with the xmas hours for this message. |
{{nye_hours}} | Replace with the nye hours for this message. |
{{newyear_hours}} | Replace with the newyear hours for this message. |
{{offer_description}} | One line describing the offer, in plain language. |
{{preorder_items}} | Replace with the preorder items for this message. |
{{order_deadline}} | Last date to order for guaranteed festival or event delivery. |
{{pickup_date}} | Replace with the pickup date for this message. |
{{menu_link}} | Link to your hosted menu or catalogue. |
Frequently asked questions
How do I sequence Christmas and New Year messages without spamming?
Four touches across ten days is the comfortable ceiling: Christmas greeting (Dec 25), year-end sale launch (Dec 26), a last-day sale reminder (Dec 30–31), and the New Year wish (Jan 1). Keep the two greetings selling-free — they are what make the two sale messages welcome.
Is a year-end sale relevant for non-Christian customer bases in India?
Completely — in India the year-end sale is a secular shopping event tied to the calendar, bonuses, and holidays rather than the religious festival. "Year-End Sale" or "New Year Sale" framing works for every audience; add the Christmas greeting for customers and regions where it resonates.
Related template sets
- Diwali WhatsApp TemplatesDiwali WhatsApp templates cover the three messages every Indian business needs for the festive season: a warm greeting to customers, a Diwali sale promotion, and updated store hours. Diwali drives the single biggest spending wave of the Indian year, and a greeting sent on Dhanteras or Diwali morning — before the sale pitch — is what keeps customers reading your offers.
- Eid WhatsApp TemplatesEid WhatsApp templates cover Ramadan and both Eids: an Eid Mubarak greeting, Ramadan/Eid sale promos, iftar-friendly store hours, and Chand Raat last-minute offers. Eid shopping concentrates into the final days of Ramadan — Chand Raat (the night the moon is sighted) is one of Indian retail's biggest single nights, and WhatsApp is the fastest way to reach customers in those hours.
- Festival Sale Announcement WhatsApp TemplatesA festival sale announcement broadcasts your festive offer — discount, dates, and a shop link — to opted-in customers ahead of the festival rush. In India, the Diwali-to-New-Year window drives 30–40% of annual retail revenue for many SMBs, and WhatsApp broadcasts are the highest-converting channel to announce it. Send early access to loyal customers first, then the wide broadcast.
- Repeat Order Reminder WhatsApp TemplatesA repeat-order reminder nudges customers to reorder a consumable product just before it runs out, or win back customers who have gone quiet. Acquiring a new customer costs 5–7x more than reactivating an old one, and a well-timed "time to restock?" message on WhatsApp converts at 10–20% because it arrives exactly when the need resurfaces.
Go deeper
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90 template sets and 488 copy-ready messages — across commerce, Indian festivals, finance, and industry starter packs. All free, all written for Meta approval.
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