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Indian Festival Templates

Christmas & New Year WhatsApp Templates

Christmas and New Year WhatsApp templates carry your business through the year-end stretch: Christmas greetings, year-end sale promos, holiday store hours, and New Year wishes. In India this window doubles as clearance season — "year-end sale" is a shopping event in its own right — and a thoughtful 1st-January wish starts the new year's customer relationship on the right note.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Christmas greeting

Merry Christmas, {{name}}! 🎄 May your home be filled with warmth, joy, and the smell of plum cake this Christmas. Wishing you and your family a wonderful holiday season, Team {{store_name}} ⭐

Best for: Christmas morning greeting to all customers.

2. Year-end clearance sale

🎄 Year-End Sale at {{store_name}} — everything must go! Up to {{discount}}% off as we clear shelves for 2027 stock. {{start_date}} to {{end_date}}, while stock lasts. Best picks sell out first: {{shop_link}} Reply STOP to opt out of offers.

Best for: The Dec 26–31 clearance window after Christmas.

3. Holiday store hours

Season's greetings, {{name}}! 🎄 {{store_name}} holiday timings: 🎅 Dec 24: {{xmas_eve_hours}} 🎄 Dec 25: {{xmas_hours}} 🥳 Dec 31: {{nye_hours}} 🎉 Jan 1: {{newyear_hours}} WhatsApp orders 24x7: {{shop_link}}. Happy holidays!

Best for: One message covering the whole holiday week's timings.

4. New Year wish

Happy New Year 2027, {{name}}! 🎉 Thank you for being part of the {{store_name}} story this year — every order, every message, every bit of trust. It means the world to us. Here's to an amazing year ahead. Naye saal ki shubhkamnayein! 🥂

Best for: January 1st morning; gratitude-first, no selling.

5. New Year fresh-start offer

✨ New year, fresh start, {{name}}! Kick off 2027 with {{offer_description}} — our New Year offer runs {{start_date}} to {{end_date}}. Shop: {{shop_link}} Reply STOP to opt out of offers.

Best for: First week of January; strong for gyms, salons, coaching, and planners.

6. Christmas party / cake pre-order

🎂 Christmas pre-orders open at {{store_name}}! {{preorder_items}} — baked fresh for Christmas. Order by {{order_deadline}} to guarantee your pick-up on {{pickup_date}}. Pre-order: reply CAKE or tap {{menu_link}} Reply STOP to opt out.

Best for: Bakeries and restaurants taking Christmas-week pre-orders.

Christmas & New Year 2026: dates and send plan

Christmas Day falls on .

  • Christmas Day
  • New Year's Eve
  • New Year's Day

What to send, and when

  1. Submit the year-end templates to Meta, Christmas and New Year together.
  2. Christmas party and cake pre-orders open.
  3. Holiday store hours for the whole week.
  4. Christmas greeting.
  5. Year-end clearance sale launch.
  6. Last-days reminder for the clearance sale.
  7. New Year wish, mid-morning — no offer in it.
  8. New Year fresh-start offer.

After that: Christmas Day, .

Before you send

  • A New Year wish sent at the stroke of midnight lands among dozens of personal wishes and is gone by morning; the same message at 10 am on the first is one of the few things in the chat list that day.
  • Goa, Kerala, the North-East and Mumbai’s Christian communities make Christmas their biggest shopping week; for most other customers the week sells as a year-end event. Segment the Christmas greeting, and send the clearance sale to everyone.

What each variable means

These 15 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

VariableWhat to put in it
{{name}}The customer's first name.
{{store_name}}Your business name, exactly as it appears on your WhatsApp profile.
{{discount}}Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
{{start_date}}First day of the offer or window.
{{end_date}}Last day of the offer or window.
{{shop_link}}Link to your storefront or catalogue.
{{xmas_eve_hours}}Replace with the xmas eve hours for this message.
{{xmas_hours}}Replace with the xmas hours for this message.
{{nye_hours}}Replace with the nye hours for this message.
{{newyear_hours}}Replace with the newyear hours for this message.
{{offer_description}}One line describing the offer, in plain language.
{{preorder_items}}Replace with the preorder items for this message.
{{order_deadline}}Last date to order for guaranteed festival or event delivery.
{{pickup_date}}Replace with the pickup date for this message.
{{menu_link}}Link to your hosted menu or catalogue.

Frequently asked questions

How do I sequence Christmas and New Year messages without spamming?

Four touches across ten days is the comfortable ceiling: Christmas greeting (Dec 25), year-end sale launch (Dec 26), a last-day sale reminder (Dec 30–31), and the New Year wish (Jan 1). Keep the two greetings selling-free — they are what make the two sale messages welcome.

Is a year-end sale relevant for non-Christian customer bases in India?

Completely — in India the year-end sale is a secular shopping event tied to the calendar, bonuses, and holidays rather than the religious festival. "Year-End Sale" or "New Year Sale" framing works for every audience; add the Christmas greeting for customers and regions where it resonates.

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