Repeat Order Reminder WhatsApp Templates
A repeat-order reminder nudges customers to reorder a consumable product just before it runs out, or win back customers who have gone quiet. Acquiring a new customer costs 5–7x more than reactivating an old one, and a well-timed "time to restock?" message on WhatsApp converts at 10–20% because it arrives exactly when the need resurfaces.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Time-to-restock reminder
Hi {{name}}, running low on {{item_name}}? 🙂 You ordered it {{days_ago}} days ago — most customers reorder around now. Reorder in one tap (same address, same price ₹{{price}}): {{reorder_link}} Reply STOP to opt out of reminders.
Best for: Consumables: groceries, supplements, pet food, cosmetics, coffee.
2. Reorder with loyalty discount
Hi {{name}}, time for a refill? Your usual — {{item_name}} — is ready to ship. As a regular, you get {{discount}}% off this reorder: code {{code}}. One-tap reorder: {{reorder_link}} Reply STOP to opt out of reminders.
Best for: Rewarding repeat behaviour and protecting against competitors.
3. Subscription confirmation / upcoming delivery
Hi {{name}}, your monthly {{item_name}} delivery is scheduled for {{delivery_date}} 📦 ₹{{amount}} will be collected via {{payment_mode}}. Reply SKIP to skip this month, or CHANGE to update quantity or address. Otherwise, sit back — it is on its way!
Best for: Subscription products: milk, tiffin, supplements, water cans.
4. Win-back (60–90 days inactive)
Hi {{name}}, it has been a while — we miss you at {{store_name}}! 💛 A lot is new since your last order: {{whats_new}}. Here is ₹{{discount}} off to come back: code {{code}}, valid till {{expiry_date}}. Shop: {{shop_link}} Reply STOP to opt out of offers.
Best for: Customers with no purchase in 60–90 days.
5. Loyalty points expiry reminder
Hi {{name}}, you have ₹{{points_value}} in {{store_name}} points expiring on {{expiry_date}}! ⏳ Use them on anything — they apply automatically at checkout. Shop now: {{shop_link}} Reply STOP to opt out of reminders.
Best for: Activating dormant loyalty balances with a genuine deadline.
Frequently asked questions
How do I time a repeat-order reminder correctly?
Work backwards from consumption: if a product typically lasts 30 days, send the reminder around day 25 so the reorder arrives before the old one runs out. If you sell multiple consumables, use each customer's own purchase interval rather than a fixed schedule — WatEase computes per-customer reorder windows automatically from order history.
What discount works for win-back messages?
Start with 10–15% or a flat ₹100–₹200 — enough to overcome inertia without training customers to wait for coupons. More important than the discount size is the deadline (7–10 days) and showing what is new since they left; many lapsed customers return for novelty, not price.
Related template sets
- Customer Feedback Request WhatsApp TemplatesA feedback request asks the customer to rate their purchase or experience, right inside WhatsApp where replying takes one tap. Feedback requests on WhatsApp see 30–40% response rates versus low single digits for email surveys — and an unhappy reply lands with you privately instead of as a public one-star review.
- Abandoned Cart WhatsApp TemplatesAn abandoned-cart message reminds a shopper about items they left at checkout, with a one-tap link back to their cart. WhatsApp cart-recovery messages convert at 15–25% in India — several times email's rate — because the reminder lands where the customer already chats. Send the first one within an hour, while intent is still warm.
- Payment Reminder WhatsApp Templates (with UPI Links)A payment reminder on WhatsApp pairs a polite nudge with a tap-to-pay UPI link, so the customer can clear the due in under ten seconds without leaving the chat. Indian businesses recover dues 2–3x faster on WhatsApp than over email or SMS because the UPI deep link removes every step between "I should pay" and "paid". Send the first reminder gently, escalate tone only after the due date.
- New Arrival Announcement WhatsApp TemplatesA new-arrival announcement tells opted-in customers about fresh stock or a new collection, with photos and a shop link in the same message. On WhatsApp these launches get seen within minutes — ideal for limited drops — and segmenting by past purchase ("new kurtis for saree buyers") doubles conversion versus blasting everyone.
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