Commerce & Order Messages

Repeat Order Reminder WhatsApp Templates

Name: WatEase
Price: 1999 INR
Author: WatEase

A repeat-order reminder nudges customers to reorder a consumable product just before it runs out, or win back customers who have gone quiet. Acquiring a new customer costs 5–7x more than reactivating an old one, and a well-timed "time to restock?" message on WhatsApp converts at 10–20% because it arrives exactly when the need resurfaces.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Time-to-restock reminder

Hi {{name}}, running low on {{item_name}}? 🙂 You ordered it {{days_ago}} days ago — most customers reorder around now. Reorder in one tap (same address, same price ₹{{price}}): {{reorder_link}} Reply STOP to opt out of reminders.

Best for: Consumables: groceries, supplements, pet food, cosmetics, coffee.

2. Reorder with loyalty discount

Hi {{name}}, time for a refill? Your usual — {{item_name}} — is ready to ship. As a regular, you get {{discount}}% off this reorder: code {{code}}. One-tap reorder: {{reorder_link}} Reply STOP to opt out of reminders.

Best for: Rewarding repeat behaviour and protecting against competitors.

3. Subscription confirmation / upcoming delivery

Hi {{name}}, your monthly {{item_name}} delivery is scheduled for {{delivery_date}} 📦 ₹{{amount}} will be collected via {{payment_mode}}. Reply SKIP to skip this month, or CHANGE to update quantity or address. Otherwise, sit back — it is on its way!

Best for: Subscription products: milk, tiffin, supplements, water cans.

4. Win-back (60–90 days inactive)

Hi {{name}}, it has been a while — we miss you at {{store_name}}! 💛 A lot is new since your last order: {{whats_new}}. Here is ₹{{discount}} off to come back: code {{code}}, valid till {{expiry_date}}. Shop: {{shop_link}} Reply STOP to opt out of offers.

Best for: Customers with no purchase in 60–90 days.

5. Loyalty points expiry reminder

Hi {{name}}, you have ₹{{points_value}} in {{store_name}} points expiring on {{expiry_date}}! ⏳ Use them on anything — they apply automatically at checkout. Shop now: {{shop_link}} Reply STOP to opt out of reminders.

Best for: Activating dormant loyalty balances with a genuine deadline.

What each variable means

These 15 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

Variable	What to put in it
`{{name}}`	The customer's first name.
`{{item_name}}`	Name of the product.
`{{days_ago}}`	Replace with the days ago for this message.
`{{price}}`	Item price in rupees.
`{{reorder_link}}`	One-tap link that recreates the previous order.
`{{discount}}`	Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
`{{code}}`	Coupon code the customer applies at checkout.
`{{delivery_date}}`	Expected or scheduled delivery date.
`{{amount}}`	Total amount in rupees, without the ₹ symbol (the template adds it).
`{{payment_mode}}`	How the customer paid — UPI, card, cash, or netbanking.
`{{store_name}}`	Your business name, exactly as it appears on your WhatsApp profile.
`{{whats_new}}`	Replace with the whats new for this message.
`{{expiry_date}}`	Date the coupon or points expire.
`{{shop_link}}`	Link to your storefront or catalogue.
`{{points_value}}`	Rupee value of those points.

Frequently asked questions

How do I time a repeat-order reminder correctly?

Work backwards from consumption: if a product typically lasts 30 days, send the reminder around day 25 so the reorder arrives before the old one runs out. If you sell multiple consumables, use each customer's own purchase interval rather than a fixed schedule — WatEase computes per-customer reorder windows automatically from order history.

What discount works for win-back messages?

Start with 10–15% or a flat ₹100–₹200 — enough to overcome inertia without training customers to wait for coupons. More important than the discount size is the deadline (7–10 days) and showing what is new since they left; many lapsed customers return for novelty, not price.

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