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Indian Festival Templates

Durga Puja WhatsApp Templates

Durga Puja WhatsApp templates serve Bengal's grandest festival: Subho Sasthi and Subho Bijoya greetings, Pujo sale promos, pandal-hopping-hours notices, and Bijoya Dashami messages. Pujo shopping is a season of its own — new clothes for every family member across five days — and ends with Bijoya greetings, a post-festival courtesy ritual that businesses are genuinely expected to join.

Meta billing category

Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).

Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.

Copy-ready templates

Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.

1. Subho Sasthi greeting

Subho Sasthi, {{name}}! 🌺 Maa Durga is home — may these five days bring you adda, anondo, and endless pandal-hopping with the people you love. Sarbojonin shubhechha, Team {{store_name}} 🙏✨

Best for: Sasthi morning, opening the festival with a pure greeting.

2. Pujo sale promo

🛍️ Pujo Shopping Utsav at {{store_name}}! New arrivals for the whole family — {{collection_items}} — with {{discount}}% off till {{end_date}}. Notun jama for every day of Pujo, sorted: {{shop_link}} Subho Sharodiya! Reply STOP to opt out of offers.

Best for: The Mahalaya-to-Panchami shopping rush, 1–2 weeks before Sasthi.

3. Pujo-week store hours

Subho Sharodiya, {{name}}! {{store_name}} timings during Pujo: 🌺 Sasthi–Saptami: {{early_days_hours}} 🌺 Ashtami–Nabami: {{ashtami_hours}} 🌺 {{dashami_date}} (Dashami): {{dashami_hours}} WhatsApp orders open 24x7 even while we pandal-hop: {{shop_link}} 🙏

Best for: Pujo week, when normal timings go out the window across Bengal.

4. Bhog / festive food pre-order

🍛 Pujo specials at {{restaurant_name}}! Ashtami bhog thali — khichuri, labra, beguni, chutney, payesh — ₹{{thali_price}}. Plus our Pujo menu: {{special_items}}. Pre-book for {{available_dates}}: reply BHOG or tap {{menu_link}} Reply STOP to opt out.

Best for: Restaurants and caterers — Ashtami bhog and Pujo lunches book out early.

5. Subho Bijoya greeting

Subho Bijoya, {{name}}! 🙏 As Maa returns home, we wish you peace, prosperity, and sweet beginnings. May the coming year be as joyful as Pujo itself. Bijoyar preeti o shubhechha — and yes, mishti is mandatory today 😄 Team {{store_name}} 🌺

Best for: Dashami evening through the following week — the traditional Bijoya exchange.

6. Bijoya mishti / gifting offer

🍬 Bijoya mishti sorted, {{name}}! Gift boxes of {{mishti_items}} from ₹{{box_price}} — perfect for Bijoya visits to family and friends. Same-day delivery in {{city}} through Bijoya week: {{shop_link}} Subho Bijoya! Reply STOP to opt out of offers.

Best for: Sweet shops in the week after Dashami, when Bijoya visits happen.

What each variable means

These 18 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.

VariableWhat to put in it
{{name}}The customer's first name.
{{store_name}}Your business name, exactly as it appears on your WhatsApp profile.
{{collection_items}}Replace with the collection items for this message.
{{discount}}Discount value — a percentage or a flat rupee amount, matching the surrounding copy.
{{end_date}}Last day of the offer or window.
{{shop_link}}Link to your storefront or catalogue.
{{early_days_hours}}Replace with the early days hours for this message.
{{ashtami_hours}}Replace with the ashtami hours for this message.
{{dashami_date}}Replace with the dashami date for this message.
{{dashami_hours}}Replace with the dashami hours for this message.
{{restaurant_name}}Your restaurant name.
{{thali_price}}Replace with the thali price for this message.
{{special_items}}Replace with the special items for this message.
{{available_dates}}Replace with the available dates for this message.
{{menu_link}}Link to your hosted menu or catalogue.
{{mishti_items}}Replace with the mishti items for this message.
{{box_price}}Replace with the box price for this message.
{{city}}City the customer or property is in.

Frequently asked questions

When does Durga Puja shopping actually happen?

It starts well before the festival — from Mahalaya (a week before Sasthi) the markets are packed, because the tradition is new clothes for each of the five Pujo days. By Sasthi, shopping is largely done and pandal-hopping takes over. So front-load your sale broadcasts into the Mahalaya-to-Panchami window, then switch to food, mishti, and Bijoya messages during and after the festival.

What is a Bijoya greeting and should my business send one?

Bijoya greetings are the traditional exchange of good wishes (and sweets) after Dashami, when elders are greeted and friends embrace — and yes, businesses are welcome participants. A warm "Subho Bijoya" message in the week after Dashami, selling-free or with at most a gentle mishti-box offer, fits the custom perfectly and stands out because so few brands bother.

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