Open House Invitation WhatsApp Templates
An open-house invitation invites buyers to view a property during a fixed window, without a one-to-one appointment — the date, the time window, the address, a pin, and what they will actually get to see. WhatsApp suits it better than a call because an invitation is something people want to check again on Saturday morning, and a call at 7 pm from an unknown number is something they decline. These are promotional messages: they need marketing opt-in, they bill at the Marketing rate, and as advertisements for a registered project they must carry the RERA number.
Meta billing category
Templates on this page are typically approved as Marketing, billed at ~₹0.8631 per message (India).
Promotional — offers, launches, and re-engagement. Requires marketing opt-in, and an opt-out hint ("Reply STOP") is good etiquette that keeps your block rate and quality rating healthy.
Copy-ready templates
Replace the {{placeholders}} with your platform’s variables before submitting to Meta for approval.
1. Open house invitation
Hi {{name}}, you are invited to an open house at {{project_name}}, {{locality}}. 🏠 📅 {{event_date}} 🕚 {{time_window}} 📍 {{location_link}} See the sample {{bhk_config}} — {{carpet_area}} sq ft carpet area, from ₹{{starting_price}}. No appointment needed. Just walk in. RSVP so we can expect you: {{rsvp_link}} RERA: {{rera_number}} Reply STOP to opt out.
Best for: One week out, to your opted-in buyer list. Long enough for people to plan a weekend around it.
2. Weekend showcase — several units
Hi {{name}}, an open weekend at {{project_name}} in {{locality}}. {{event_date}}, {{time_window}} On view: {{bhk_config}}, {{carpet_area}} sq ft carpet, from ₹{{starting_price}}. Home-loan officers from partner banks will be on site if you want to talk numbers. 📍 {{location_link}} RERA: {{rera_number}} Reply STOP to opt out.
Best for: Projects where financing is the real blocker — having a loan desk on site removes it that day.
3. Priority preview for past enquirers
Hi {{name}}, you enquired about {{project_name}} earlier, so you get first look. Priority preview: {{event_date}}, {{time_window}} — before it opens to everyone else. {{bhk_config}}, {{carpet_area}} sq ft carpet From ₹{{starting_price}} 📍 {{location_link}} RSVP: {{rsvp_link}} RERA: {{rera_number}} Reply STOP to opt out.
Best for: Warm leads who went quiet. Only send it if the preview is genuinely earlier — do not fake the exclusivity.
4. Day-before reminder
Hi {{name}}, the open house at {{project_name}} is tomorrow. {{event_date}}, {{time_window}} 📍 {{location_link}} Ask for {{agent_name}} at the desk — {{agent_phone}}. Drop in whenever suits you within the window. Reply STOP to opt out.
Best for: The evening before. An invitation sent a week ago has been forgotten; this is what fills the room.
5. Neighbourhood invite
Hi {{name}}, {{builder_name}} is opening {{project_name}} in {{locality}} for viewing this {{event_date}}, {{time_window}}. If you know {{locality}}, you already know the location. Come see the {{bhk_config}} — {{carpet_area}} sq ft carpet, from ₹{{starting_price}}. 📍 {{location_link}} RERA: {{rera_number}} Reply STOP to opt out.
Best for: Opted-in contacts who already live nearby — the locality has sold itself, so lead with the flat.
6. Missed it — private viewing offer
Hi {{name}}, sorry we missed you at the {{project_name}} open house on {{event_date}}. If a weekday suits you better, {{agent_name}} will show you around privately — no crowd, all the time you need. Reply with a day and we will arrange it. RERA: {{rera_number}} Reply STOP to opt out.
Best for: RSVPs who did not turn up. A private slot converts better than the event they missed anyway.
What each variable means
These 14 placeholders appear in the templates above. Map each one to the matching field in your WhatsApp platform before you submit for approval.
| Variable | What to put in it |
|---|---|
{{name}} | The customer's first name. |
{{project_name}} | Name of the project or property, as it is marketed. |
{{locality}} | Neighbourhood or micro-market the property sits in. |
{{event_date}} | Date of the event. |
{{time_window}} | Replace with the time window for this message. |
{{location_link}} | Map pin for the entrance or gate — not the postal address. |
{{bhk_config}} | Replace with the bhk config for this message. |
{{carpet_area}} | RERA carpet area in sq ft. The honest number — never quote only super built-up. |
{{starting_price}} | Lowest price in the range, for a "from ₹X" line. |
{{rsvp_link}} | Replace with the rsvp link for this message. |
{{rera_number}} | The project's RERA registration number. Legally required on every property advertisement in India. |
{{agent_name}} | Name of the delivery, sales, or support agent handling this customer. |
{{agent_phone}} | Contact number for the assigned agent. |
{{builder_name}} | The developer or builder behind the project. |
Frequently asked questions
Is an open house invitation Utility or Marketing?
The invitation is Marketing — it promotes an event to people who have not transacted with you, so it needs marketing opt-in, an approved Marketing template, and an opt-out line, at roughly ₹0.8631 per message in India. Interestingly, the RSVP confirmation you send afterwards is Utility at roughly ₹0.115, because by then the person has registered for something specific. The invite costs about 7.5x what the confirmation does, which is a good reason to invite carefully and confirm generously.
Does an open house invitation need the RERA number?
Yes. It is an advertisement for a registered project, and RERA requires the registration number on advertisements regardless of the medium — WhatsApp is not carved out. Put {{rera_number}} in the approved template body so it cannot be forgotten on a busy send, and note that this also quietly signals to a buyer that the project is registered at all, which is the first thing a careful buyer checks.
Can I invite people who have not opted in to marketing?
No. A cold invitation is a Marketing send to a non-consenting number, which violates Meta policy and, in India, invites complaints under the DPDP Act. It also does not work: blocks and reports from an uninterested list damage your WhatsApp quality rating, which throttles your messaging limits for every genuine lead you have. Invite the people who enquired, and grow the list honestly.
Related template sets
- New Property Listing WhatsApp TemplatesA new-property-listing message tells a buyer on your list that something has come to market that matches what they were looking for — the configuration, the carpet area, the locality, the price, and the RERA number. It works on WhatsApp because a listing is only useful while it is fresh, and a buyer who has told you their budget will open a message about their budget. These are advertisements: they need marketing opt-in, they carry the Marketing rate, and under Indian law they must state the project RERA registration number.
- Site Visit Booking WhatsApp TemplatesA site-visit booking message is the confirmation you send once a buyer has agreed to come and see a property — carrying the project, the date, the time slot, the agent who will meet them, and a maps pin to the actual gate. WhatsApp beats a phone call here for a blunt reason: property buyers screen unknown numbers, because the moment they enquire anywhere their phone starts ringing all day. They do, however, read WhatsApp. Send the confirmation the moment the slot is agreed, and the visit stops being a promise nobody wrote down.
- Site Visit Reminder WhatsApp TemplatesA site-visit reminder is the message that gets a booked buyer to actually turn up — sent the evening before and again on the morning of the visit, with the time, the agent, and a maps pin. No-shows are the real operational problem of Indian real estate sales: most people who miss a site visit did not change their mind, they simply forgot, or they could not find the gate. WhatsApp fixes both, because the pin is tappable and the message is still sitting in their thread on Sunday morning. The flow that works is booking, then a day-before reminder, then a location pin on the day.
- Property Enquiry Follow-Up WhatsApp TemplatesA property enquiry follow-up is what you send after someone has asked about a property — the details they wanted, the answer to the question they actually had, and one clear next step. It is the highest-leverage message in real estate and the one most often botched, because the industry's reflex is to phone, and a buyer who has enquired on three portals has stopped answering their phone entirely. They will read WhatsApp. Send the details within minutes of the enquiry, follow up after the visit, and then stop when they ask you to.
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